{"id":3194,"date":"2024-02-20T11:31:11","date_gmt":"2024-02-20T11:31:11","guid":{"rendered":"https:\/\/dev.lpmcom.pt\/stories\/planteiga\/"},"modified":"2026-01-13T11:29:38","modified_gmt":"2026-01-13T11:29:38","slug":"planteiga","status":"publish","type":"stories","link":"https:\/\/lpmcom.pt\/en\/stories\/planteiga\/","title":{"rendered":"Planteiga"},"content":{"rendered":"<p>Upfield launched Planteiga in Portugal: a plant-based alternative to butter that offers consumers a responsible and more sustainable way of eating. We designed a public relations programme and launched this product to the media and influencers, with a significant impact in the consumer area.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Upfield launched Planteiga in Portugal: a plant-based alternative to butter that offers consumers a responsible and more sustainable way of eating. We designed a public relations programme and launched this product to the media and influencers, with a significant impact in the consumer area.<\/p>\n","protected":false},"author":1,"featured_media":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"tags":[71],"class_list":["post-3194","stories","type-stories","status-publish","hentry","tag-influencers","stories-taxonomy-influencers"],"acf":[],"_links":{"self":[{"href":"https:\/\/lpmcom.pt\/en\/wp-json\/wp\/v2\/stories\/3194","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lpmcom.pt\/en\/wp-json\/wp\/v2\/stories"}],"about":[{"href":"https:\/\/lpmcom.pt\/en\/wp-json\/wp\/v2\/types\/stories"}],"author":[{"embeddable":true,"href":"https:\/\/lpmcom.pt\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/lpmcom.pt\/en\/wp-json\/wp\/v2\/comments?post=3194"}],"version-history":[{"count":2,"href":"https:\/\/lpmcom.pt\/en\/wp-json\/wp\/v2\/stories\/3194\/revisions"}],"predecessor-version":[{"id":3199,"href":"https:\/\/lpmcom.pt\/en\/wp-json\/wp\/v2\/stories\/3194\/revisions\/3199"}],"wp:attachment":[{"href":"https:\/\/lpmcom.pt\/en\/wp-json\/wp\/v2\/media?parent=3194"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lpmcom.pt\/en\/wp-json\/wp\/v2\/tags?post=3194"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}