{"id":3558,"date":"2022-07-26T16:09:42","date_gmt":"2022-07-26T16:09:42","guid":{"rendered":"https:\/\/dev.lpmcom.pt\/stories\/barral\/"},"modified":"2026-01-13T14:10:10","modified_gmt":"2026-01-13T14:10:10","slug":"barral","status":"publish","type":"stories","link":"https:\/\/lpmcom.pt\/en\/stories\/barral\/","title":{"rendered":"Barral"},"content":{"rendered":"<p>For 185 years, daily skin care has kept no secrets for Barral, a specialist brand, known and recognized by all Portuguese people, with a history made of innovation, quality, trust and responsibility, for the whole family.<\/p>\n<p>We now intended to contribute to the consolidation of the Barral brand&#8217;s presence on social media, pointing out solutions, visions and new paths for what is one of the primary vehicles of communication today: digital.<\/p>\n<p>We reflected, experimented and reinvented the brand&#8217;s communication so that it was perceived as young, urban, cool and digitally active, in line with marketing trends for 2022 and maintaining Barral&#8217;s positioning as an experienced and credible brand.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>For 185 years, daily skin care has kept no secrets for Barral, a specialist brand, known and recognized by all Portuguese people, with a history made of innovation, quality, trust and responsibility, for the whole family. We now intended to contribute to the consolidation of the Barral brand&#8217;s presence on social media, pointing out solutions, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"tags":[70,71],"class_list":["post-3558","stories","type-stories","status-publish","hentry","tag-digital","tag-influencers","stories-taxonomy-digital","stories-taxonomy-influencers"],"acf":[],"_links":{"self":[{"href":"https:\/\/lpmcom.pt\/en\/wp-json\/wp\/v2\/stories\/3558","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lpmcom.pt\/en\/wp-json\/wp\/v2\/stories"}],"about":[{"href":"https:\/\/lpmcom.pt\/en\/wp-json\/wp\/v2\/types\/stories"}],"author":[{"embeddable":true,"href":"https:\/\/lpmcom.pt\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/lpmcom.pt\/en\/wp-json\/wp\/v2\/comments?post=3558"}],"version-history":[{"count":2,"href":"https:\/\/lpmcom.pt\/en\/wp-json\/wp\/v2\/stories\/3558\/revisions"}],"predecessor-version":[{"id":3563,"href":"https:\/\/lpmcom.pt\/en\/wp-json\/wp\/v2\/stories\/3558\/revisions\/3563"}],"wp:attachment":[{"href":"https:\/\/lpmcom.pt\/en\/wp-json\/wp\/v2\/media?parent=3558"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lpmcom.pt\/en\/wp-json\/wp\/v2\/tags?post=3558"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}