Affairs

The expectations of the public regarding the performance of organizations are increasingly demanding.

The figure of the leader has ceased to be merely executive to become a strategic asset for communication and reputation that sustains and strengthens global business strategies. Leadership communication thus transcends the mere announcement of results.
In a transparent and purpose-driven market, the voice of C-Level executives is a non-negotiable factor of credibility and a barometer of organizational culture. Ensuring a clear and consistent positioning, capable of inspiring employees and projecting confidence among investors and external stakeholders, is not a luxury; it is an imperative that leverages reputation and directly influences business results.

At LPM, the C-Level Affairs area designs and implements personalized positioning and communication programs for leaders and the C-Suite.

Personalized Positioning Programs

Each program is designed individually, taking into account the organization’s strategic objectives and the leader’s profile. It includes the definition of a Public Relations and networking plan, with specific objectives and a roadmap of activities that contemplates public appearances, institutional meetings, strategic communications and the drafting of position statements.

LPM also develops speech preparation, presentations at conferences, interventions with employees, opinion articles, interviews, or meetings with stakeholders, ensuring that each intervention is consistent, impactful and aligned with the organization’s global narrative.

Training and Profile Management

C-Level Affairs programs may include Media Training and Public Speaking Training, which allow the leader to develop effective and secure communication skills in contexts of high public exposure. Digital profile management, particularly on LinkedIn, is strategically monitored, ensuring that the leader’s online presence reinforces authority and credibility while broadening the reach of the organization’s key messages.

LPM C- Level Positioning Journey

The leader’s positioning journey is accompanied by LPM with permanent availability and attention, in an Always On model, which allows for proximity and continuous monitoring:

Strategic Drive: definition, implementation, and monitoring of a strategic Public Relations and institutional networking plan.
Story and Contents: support for narrative construction, preparation of interventions, presentations, opinion articles, interviews or meetings with stakeholders.

Always On + Monthly F2F: permanent monitoring of the positioning journey, with 24/7 availability and regular meetings for strategic alignment.