Influencers are now strategic agents in building brand reputation and awareness, capable of generating proximity, credibility and impact within their communities.
LPM acts as a true matchmaker, in a tailor-made process, designed and worked on a case-by-case basis, with speed and agility, in various sectors of activity. We create strategies, design campaigns and write stories so that they can be felt and told by recognised experts who are valued by the audience.
Our intervention is marked by speed of response and strategic precision, allowing each action to be launched at the right time and with the right narrative.
We are also constantly attentive to the digital universe and the work of influencers, monitoring trends, feedback and perceptions in real time. This active vigilance allows us to anticipate needs, adjust narratives and create opportunities for interaction that reinforce trust and proximity between the brand and its audience.
With over 200 projects per year in partnership with influencers, we cover all phases of the partnership, allowing for the perfection of the Story and contributing to the timing that maximises impact and relevance.
1. Identify: Find the perfect profile
We find the perfect profile for each project, within a specific group or target audience, according to the scope and positioning. We recognise that there are different types of influencers, all relevant and with a distinct impact, and we rigorously identify the profiles that best fit the brand’s message and target audience.
2. Activate: Storytelling and Multiplatform
We devise and implement content across different channels, using a multiplatform approach that goes far beyond Instagram. We create concepts, tell stories and spread ideas, transforming influencers into true brand ambassadors.
Our intervention covers contact, scripting, monitoring, production and management, with the aim of achieving narrative perfection and the right timing to maximise impact.
3. Results: Monitoring and Measurement
We are constantly monitoring the online universe, using professional technological platforms to monitor references and follow the evolution of campaigns. LPM allows for 360º management and impact assessment, with reports that enable us to measure results and continuously optimise strategy.
Stories
