Managing social media presence is the starting point for effective digital communication.
Social Media Consulting
Through the preparation of analysis and diagnostic dossiers we assess the client’s presence and reputation on social media and in the digital space, identifying opportunities and risks.
This process is complemented by strategic advice at key moments, ensuring that every digital positioning decision is made based on solid information and a critical reading of the context.
We also issue technical opinions on the use of digital channels for relevant communication initiatives, highlighting their potential and the necessary precautions, presenting concrete proposals for activation and outreach that allow you to transform every action into tangible results.
LPM’s consulting services are not limited to analysis: they also integrate creativity and performance, proposing innovative narratives and communication strategies that reinforce reputation and maximize impact.
Community and Channel Management
Regarding Community and Channel Management, LPM operates in an integrated and strategic way, going beyond simply managing pages and profiles. We view social media as platforms for storytelling and positioning, where each piece of content should reflect the identity of the organization or brand and reinforce its reputation.
Our management process is rigorous and continuous, including:
- Strategic Planning: We recommend topics to be shared on social media, along with suggestions of copies and images, through the development of a weekly, bi-weekly or monthly plan.
- Execution and Communication Flow: We maintain a daily flow of communication with the Client, including sending alerts with a summary of follower interactions and a recommended course of action, with a proposed response whenever relevant.
- Performance and Analysis:We prepare and send periodic performance reports, with segmented perspective analysis. We hold regular analysis meetings of performance from the networks, with feedback to the reports submitted and sharing of strategic themes for the following month.
LPM manages its clients’ social media channels with the aim of ensuring that each platform contributes strategically to the brand’s positioning and reputation, through professional and specialized management.
TikTok is the most unavoidable growth engine today, requiring an agile and native approach to maximize reach among young and rapidly growing audiences. LPM develops native content and expands the reach of content among younger audiences, translating the brand message into culturally relevant and viral language.
Instagram is the arena for building visual imagery and emotional engagement, where the brand narrative must be felt. At LPM, managing this channel goes beyond simply publishing images; it involves creating a cohesive Brand Storytelling, building closeness and loyalty through high-quality engaging content and designs. We implement periodic content plans, with copies, videos and images optimized for the platform’s format, ensuring that the language, tone and aesthetics reinforce the brand’s reputation with its target audience, transforming the public into an active and engaged community.
LinkedIn is the platform of excellence for building the organization’s institutional authority and credibility. Our specialized management focuses on using the channel for leadership positioning, conveying thought leadership, position statements and content that reinforces the company’s strategic vision in its industry.
Facebook remains an essential strategic tool in the digital landscape, crucial for value segmentation and reaching specific audiences, particularly in the context of Senior Marketing (+65) and more mature, high-potential audiences. We develop precise content and segmentation strategies, enabling clients to communicate effectively with often-neglected segments, thus maintaining their customer base engagement leveraging the existing customer base and converting customers through campaigns tailored to the dynamics of that platform.
Professional WhatsApp
Communication via WhatsApp has become a highly effective engagement tool with direct impact, essential for retaining professional communities or key audiences.
LPM designs and implements Professional WhatsApp Channels with the goal of strengthening strategic proximity to the community and providing its Clients with a vehicle for agile, direct communication with relevant content.
These channels aim to share formative, informative and inspirational content.In this way, we promote interaction and a sense of belonging, providing content designed to be consumed quickly and effectively on mobile phones.
The success of a WhatsApp channel relies on its pace, relevance and ease of use. Our management allows for:
- Rigor and Pace of Publication: We established a fixed and consistent rhythm, structured around fixed rubrics that create anticipation and habit within the community.
- Optimized Content for Mobile: We produce content that is inherently simple, direct, and easy to read, contributing to maximum effectiveness and usability on mobile devices. Formats include text, branded images, and videos with training insights or tips from experts, useful links to external resources and audio.
- Strategic Objectives: The channel is designed to go beyond mere information, actively promoting interaction, a sense of belonging, and reinforcing the organization’s positioning as a source of knowledge and inspiration in its field.
Innovative Content
Contemporary communication demands dynamic, engaging formats adapted to the consumption habits of different audiences.
LPM focuses on the creation and distribution of modern content with a special focus on video and podcast, which are presented as strategic tools to enhance brand awareness, transmit knowledge, and create closer relationships with various stakeholders.
Video is one of the formats with the greatest impact and engagement. Our production covers the entire content lifecycle, from strategic planning to post-production and optimisation for each distribution channel. We create versatile videos – adapted for mobile, social media, websites or for use in Media Relations – that communicate with clarity, dynamism and professionalism.
Podcasts establish a close connection with the audience, positioning the Client as an authority on the subject through the consumption of content in audio and/or video format. LPM manages all stages of production, including:
- Editorial Design: Defining the format, tone, and headings, aligned with the Client’s communication strategy.
- Technical Production: High-quality recording, editing and sound design.
- Strategic Distribution: Managing your presence on key streaming platforms, maximizing reach and accessibility to the target audience.
The production of modern content is complemented by a strategy of multichannel distribution which allows videos and podcasts to reach the right audiences, at the most relevant times, and through the most appropriate platforms.
Influencers Connection
LPM fosters relationships between clients and the right influencers for each project through a tailor-made process, designed and developed on a case-by-case basis. The goal is to enable each brand to find recognized and valued experts who best translate the narrative and add credibility and impact to the brand’s messages.
Our work begins with survey and identification of the appropriate profile for each campaign or project, ensuring that the selected influencers are aligned with the organization’s goals and values.
We develop communication strategies and create narratives tailored to the context and target audience. We plan campaigns and establish direct contact with influencers, managing partnerships professionally and transparently. Each collaboration is accompanied by content plans and key messages, allowing the brand’s voice to be amplified consistently and effectively.
The process is complemented by monitoring and tracking of results, which allows us to evaluate the reach, engagement and impact of campaigns. We produce reports that analyze relevant metrics and identify opportunities for improvement, ensuring that each influencer activation contributes to the brand’s strategic objectives and strengthens its reputation with audiences.
Ads and OTT Campaigns
LPM’s Ads Campaigns area is designed to focus clients’ investment in paid media on achieving measurable and concrete results, from increasing awareness to effectively achieving the final objective.
Our team includes professionals specialised in E-commerce and Paid Media, where all digital media are organized in an integrated manner and produce results aligned with the business objectives of each organization.
We design, implement, and manage Ads campaigns across all eligible platforms, ensuring a continuous and strategic presence. With Ads campaigns, it’s possible to reach the right people, with the right message, at the right time.
Regardless of the organization’s size or the scale of the campaign, digital advertising allows you to achieve different objectives: sparking audience interest, creating engagement and building close relationships with consumers.
In campaigns Over-The-Top (OTT) brands reach highly segmented audiences in key streaming services. We combine the visual and emotional impact of large-screen television with the targeting, measurement and optimization capabilities of digital marketing.
Performance Marketing
Performance Marketing is the point of convergence between communication strategy and the client’s commercial objectives. The focus is on ensuring that investment in communication is not limited to brand awareness, but translates directly into qualified leads and measurable business results.
Our Performance Marketing team works on the continuous optimization of campaigns, establishing a direct link between Paid Media (such as Ads Campaigns) and the sales funnel:
- Lead Generation: We design content and channel strategies to capture and qualify leads, ensuring that the volume of contacts created is aligned with the organisation’s ideal customer profile.
- Business Acceleration: We monitor the lead’s journey to conversion, adjusting messages and touchpoints to optimise sales cycle time and return on investment (ROI).
Reports and Transparency: We provide detailed performance analyses that demonstrate the direct impact of communication on business growth. Based on the results, we make informed decisions and justify the marketing budget.
Social Media Training
Mastering digital communication is no longer optional. It’s the new requirement for brand consistency and protection. To that end, LPM empowers teams through Social Media Training.
Our training programs are designed for specific audiences, ensuring that communication is a coherent and positive reflection of the organization.
We train teams in engagement techniques, focusing on practices for creating engaging and effective content tailored to the dynamics of each platform (LinkedIn, Instagram, TikTok, etc.), maximising organic reach. In addition, the training covers Compliance (mitigation of reputational and legal risks) and Digital Crisis Management (identification and response to crisis hotspots).
By investing in Social Media Training, the Client encourages its employees to become more conscious, strategic and confident communicators, transforming the team’s social media presence into a valuable asset for the organisation and brand ambassadors in the digital space.
Digital Reporting
Data Analysis and Reporting is an essential process that transforms the volume of data created by communication into actionable intelligence for the Client. In this way, the strategy is not only executed, but rigorously measured, enabling informed decision-making and continuous adjustment of tactical plans.
Our work focuses on continuous monitoring and delivering reports that go beyond simply compiling data.
Thus, we produce detailed reports (Weekly, monthly, or quarterly) reports that evaluate the performance of actions across all channels (Media, Social, Digital). These reports include segmented indicators and detailed analyses of reach, engagement and the perception of the messages conveyed. They are also accompanied by practical recommendations that help the Client optimize results and align their actions with the defined strategic objectives.
Reports are not just measurement instruments: they are also tools for reflection and planning. LPM organizes periodic performance review meetings, which involve sharing feedback on the results obtained and discussing strategic themes and actions to be developed in the following period with the client. This follow-up helps ensure that communication is always adjusted to the context and evolves consistently and effectively.
Compliance
At LPM, Compliance ensures that all communication and digital presence initiatives of organisations are conducted in accordance with best practices, ethical rigour and respect for applicable standards.
In a context where reputation also depends on security and transparency, our work ensures that every action is designed to protect the organization and strengthen the trust of its stakeholders.
LPM promotes the adoption of best practices in communication and social media management, ensuring that content and interactions comply with organisations’ standards of quality, ethics and responsibility. We also implement digital security measures that protect organisations against reputational risks and enable their online presence to be managed professionally and securely, preventing incidents and ensuring the integrity of shared information.
In highly regulated sectors, such as pharmaceuticals, LPM integrates pharmacovigilance in digital communication, ensuring that all interactions comply with legal and regulatory requirements. This includes Active monitoring of social networks and other online channels for the detection of comments about potential adverse effects related to health products. Our role encompasses the rigorous management and immediate notification of this information to the Client, ensuring compliance with regulatory obligations.
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