Fórum ACAP 2026 – LPM

Fórum ACAP 2026

“Driving the automotive future” was the theme of the 2026 edition of the ACAP Forum, organised by ACAP (Associação Automóvel de Portugal) on 1 October at the Museu do Oriente in Lisbon. The event addressed the main challenges facing the sector, from taxation to decarbonisation, energy and technology, and for the first time featured minute-by-minute content sharing (live sharing) on ACAP’s social media channels.

LPM supported ACAP with communication consultancy for the Forum, helping to define the key messages and the communication plan and developing supporting content for the Association’s platforms. On the day of the event, LPM’s digital team delivered real-time coverage, handling the planning, capture, production and fast editing of photo and video content, including statements from key spokespeople gathered on the sidelines of the event, for immediate publication on ACAP’s social media.

ACAP

Value for audiences

Live sharing took the Forum well beyond the Museu do Oriente. Industry professionals, partners and everyone who keeps up with ACAP on social media could follow the event in real time and hear directly from key spokespeople on the issues that will shape the future of the automotive sector in Portugal. In doing so, we helped bring a technical and strategic debate closer to those who were not in the room.

 

Value for the brand

The debut of live sharing gave the ACAP Forum a continuous presence on social media throughout the day and increased the visibility of the automotive sector’s flagship event in Portugal. Together with the communication consultancy, which ensured clear key messages and consistent content across all of the Association’s platforms, we took this initiative even further and strengthened ACAP’s role as a driving force in the debate on the future of the sector.