Employer branding is now a decisive factor in attracting and retaining talent, as well as in consolidating company culture.
We develop positioning and engagement campaigns, which reinforce the organization’s reputation as a leading employer, creating narratives that value employees, attract potential candidates and strengthen the sense of belonging.
Positioning Campaigns and Corporate Culture
Our campaigns are designed to communicate the company’s values, mission, and culture clearly and engagingly. Through content innovation, storytelling and modern digital formats, we foster connections between employees and the organization, transforming every action into an opportunity to reinforce corporate positioning and identity.
Each campaign is strategically designed, contributing to coherence between the organization’s internal and external narrative. We work from defining the central message to choosing the most appropriate channels and formats, ensuring that the content reflects the company’s vision and objectives.
Our work also includes the creation of editorial and visual concepts, the production of digital and face-to-face content, and activation on platforms such as LinkedIn, internal newsletters, social networks, and corporate events. We complement this with mobilisation actions that involve employees, strengthen their sense of belonging, and consolidate the corporate culture.
In summary, LPM’s Positioning Campaigns and Corporate Culture are designed to transform values into living narratives, culture into shared experience, and identity into a solid reputation, creating impact both within the organization and with its external audiences.
Linkedin activation
LinkedIn is the hub of excellence for Employer Branding and employer branding management. A relevant page directly contributes to creating positive perceptions among key audiences in the professional and business world: employees, potential employees, and partners.
Our specialized management includes:
- Setup and Strategy: We conduct benchmarking of competitors and players and define a comprehensive Presence Strategy, including tone, editorial style and sections. LPM sets up the Company Page and, in addition, the spokesperson’s page, aligning the leadership’s voice with the organisation’s strategy.
- Management and Content: We manage the company page on LinkedIn, which includes strategic positioning, creating content plans for prior approval by the client, regularly sharing news and updates, producing creative images and adapting content for the social media format.
- Dynamization and Community: We promote the page and attract followers to build an active and interested community. We manage communication, defining standard responses and a protocol for immediate intervention.
Stories
