FakeWatch is the service that protects the digital and media reputation of our clients against the viral and harmful spread of false information (fake news) and disinformation.
It functions as a shield and a seal of trust, certifying that the information relative to the brand, company, or product that is published is factual.
Monitoring, Detection, and Rapid Response (MDR)
Anti-fake news Reputation Vigilance Certification.
- Monitor actively the media and digital environment.
- Detect and classify instantly potential disinformation threats.
- Respond with proactive and reactive rebuttal strategies, minimizing the damage.
Monitoring (“Watch”)
360º Reach: Continuous monitoring of sources:
Traditional Media (clipping): Newspapers, Magazines, Radios, Televisions (including online versions).
Digital Media: News websites, Blogs, and specialized Forums.
Social Media: Analysis of key platforms (X/Twitter, Facebook, Instagram, LinkedIn, TikTok.
AI Technology: Use of Social Listening tools to identify peaks in mentions, anomalous sentiment analysis, and the replication of specific narratives.
Detection and Rapid Alert (“Fake”)
Threat Classification: The LPM team classifies suspicious information in real-time, distinguishing between legitimate criticism, negative opinions, and proven false information (fake news).
Red Alert System: As soon as a piece of fake news that represents a risk to the reputation is detected, the Client is notified through an alert, including an analysis of its origin, potential for amplification, and estimated impact.
Strategic Rebuttal and Response (“Action”)
Counter-Narrative Development: LPM, in coordination with the Client, develops a rebuttal strategy and the key messages to be used.
Multi-channel Execution:
Social Media Response: Management of responses on social media, using official profiles to present the true information clearly and assertively.
Media Relations: Personalized contacts with media outlets, fact-checkers, or KOL
Legal and Platform Actions: Coordination to request the removal of content from social platforms and websites, if applicable.
What´s in it for you
Reputation Vigilance Certification.
The ability to communicate to the public that the organization has activated a FakeWatch service, which actively ensures and monitors the truth of the facts about our organization and products across all communication channels.”
- Trust: Demonstrates a proactive commitment to transparency and truth.
- Deterrence: The mere existence of the certification can deter the creation and spread of fake news, as the public knows that falsehood will be quickly identified and debunked.
- Protection against Disinformation: The public is exposed to less noise and lies. The company acts as a filter, ensuring that consumers’ decisions about its products/services are based on facts and not on rumors.
Stories
