Crisis Communication is not a contingency; it is the most critical line of defense for reputation.
This situation occurs when an institution’s image is, or is at risk of being, very negatively affected. In these moments, any communication failure can aggravate the crisis or even create new situations of instability, with direct consequences for the organization’s reputation.
The speed of response, accumulated experience and availability of specialized human resources are essential factors for addressing this type of occurrence, both mediatically and strategically.
With over 30 years of experience managing sensitive issues with different publics, LPM acts in all phases of the crisis cycle: pre, during, and post.
Strategy and Monitoring
We develop crisis communication manuals and crisis communication plans that include connecting with all relevant stakeholders – employees, journalists, authorities, consumers, distribution partners, prescribers, and social media users – ensuring that each public receives the appropriate information, at the right time and with the most effective language.
During a full-blown Crisis Management situation, our work begins with strategic advice upon the detection of a crisis focus, ensuring the Client has a clear orientation from the outset regarding the steps to follow and the messages to convey.
This support is complemented by enhanced monitoring, which guarantees a permanent reading of the media and digital environment, anticipating risks and identifying opportunities to mitigate negative impacts.
Content and Representation
Our intervention also includes the production of specific content for use in institutional correspondence, social media, corporate websites, speeches, interview scripts, media statements or other necessary formats. Each piece of content is carefully prepared to convey confidence, transparency, and responsibility, protecting the organization’s reputation and enabling its ability to respond to challenges.
In the most critical moments, LPM establishes a true crisis communication office, with 24/7 contact availability, ensuring the Client is never alone and has immediate support in any circumstance. This structure is reinforced by permanent representation with the media, managing the Client’s public appearances or strategic silences.
Resources and Experience
Our capacity to respond in Crisis Communication is based on the immediate mobilization of human resources and the deep experience accumulated over the years.
When the situation demands it, we tactically reinforce the team dedicated to the Client. This reinforcement is highly specialized, encompassing consultants, managers, press officers or media analysts, whose role is to adjust resources to the specific needs of the crisis. In this way, we ensure that every dimension of communication – from data analysis to media interaction – is handled with maximum professionalism and effectiveness.
This operational flexibility is supported by our vast knowledge in managing sensitive issues, allowing us to apply lessons learned over 40 years of operation to protect the organization’s reputation.
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