In a world where technology is redefining the present and accelerating the future, Claranet Portugal believes that true transformation begins with the right conversations.
Modern Talks reflects this commitment: fostering open, inspiring dialogue around the challenges and opportunities of the digital age, giving voice to those who lead, innovate and reshape both business and society.
In Modern Talks, conversations go far beyond interviews: they are exchanges of ideas that inspire action. Each episode sparks new reflections on the present and future of business, on leadership, innovation, and the role of technology in transforming the corporate landscape and society as a whole.
By bringing together leaders from different sectors, Claranet Portugal creates a space where modernity gains voice, vision and purpose. These are conversations that bring people closer together, sharing best practices and real experiences from those who make things happen.
First-person stories, new perspectives and innovative solutions invite the audience to reflect, innovate and transform their own organisations. Because modernity does not wait to happen — it is made happen.
To lead is to be part of the right conversation. It is to drive the dialogue that shapes the future.
More than a videocast, Modern Talks is a Thought Leadership platform created by Claranet Portugal, the leading national provider of information technologies.
Every conversation reinforces Claranet Portugal’s role as a catalyst for digital transformation in Portugal: a brand that connects people and technology, that gives space to innovation, and that helps organisations modernise — regardless of their size, sector, or starting point in the technological journey.
With Modern Talks, Claranet creates a space for thinking that reinforces and amplifies its mission — to make modernity happen, every day, in every conversation and in every action — consolidating its voice as the main technological partner for the Portuguese business ecosystem.
2025 turned Lisbon into the European capital of freedom. For one week, the streets were filled with every color, sound and rhythm of EuroPride. And Durex was there. Not as a mere spectator, but as an advocate for pleasure, respect and inclusion.
LPM embraced the movement and designed an activation impossible to ignore: a bus transformed into a freedom icon, a DJ on board, beats echoing through the city and an energy that lit up everyone who crossed its path. It was more than a party: it was a living statement that pleasure belongs to everyone, without barriers or prejudice.
On the streets, hugs, smiles and meaningful messages multiplied. Online, the movement grew even stronger: nine influencers brought the activation to life, with over 50 original contents made, reaching more than 750,000 people and generating an Earned Media Value of nearly 100 000 euros.
The experience was amplified by both national and international media: CNN Portugal, RTP, SIC Notícias, EFE, AFP and Associated Press put Lisbon and Durex under the global spotlight.
For those who lived EuroPride, one thing was clear: this was a brand that wasn’t just present, but stood side by side with the community. A brand that declared, without hesitation: the freedom to be and to love is a right worth celebrating.
Much more than a street activation, Durex’s participation in EuroPride Lisbon 2025 was a powerful narrative, created and amplified by LPM, that turned a campaign into a manifesto and an event into a platform with purpose.
Through a bold, sexy and culturally relevant strategy, Durex strengthened its identity as an inclusive brand, close to people and credible in its support for sexual health. At the same time, LPM consolidated its role as a strategic partner, capable of creating stories that inspire, generate real impact and earn the global stage.
It was pride. It was celebration. It was history.
And we are very proud of it.
November 14 marked the 100th anniversary of the founding of the Castelo de Vide Alkaline Medicinal Waters Company, which was acquired by the Super Bock Group in 1971, giving rise to the current Vitalis Catchment and Filling Centre in Castelo de Vide.
The ceremony was organised and produced by LPM, together with the Super Bock Group, and included, among others, the Prime Minister, Luis Montenegro, the Minister for the Environment and Energy, Maria da Graça Carvalho, the Mayor of Castelo de Vide, António Pita and the Chairman of the Board of Directors of the Super Bock Group, Manuel Violas.
At the ceremony marking the 100th anniversary of the foundation of the Castelo de Vide Medicinal Alkaline Water Company, the Super Bock Group announced an investment of 10 million euros by 2030 to increase the operational efficiency and environmental sustainability of the Vitalis Catchment and Filling Centres, 100% natural mineral water that comes from the Serra de São Mamede Natural Park. An investment that contributes greatly to the economic and social development of Alto Alentejo. Together with the Super Bock Group, LPM was responsible for organising the ceremony, namely defining the programme, protocol, guest management and production. It was also responsible for the pre-, during and post-ceremony communication strategy, including media relations, social media management and capturing the best images and videos of the event.
The results obtained matched the event, with the publication of 50 news in the press, radio and online, which generated very significant results, as well as on social networks. With this ceremony, the Super Bock Group brought together around 150 guests, including various government figures, representatives of local authorities and other institutional guests who came to celebrate 100 years of what is now the Vitalis Catchment and Filling Centre, a true example of innovation with a focus on sustainability. In this way, the Super Bock Group reinforced its contribution to the economic and social development of the region, as one of the largest investors and one of the main private employers in Alto Alentejo, showing how 100 years later it still has reason to celebrate.
No dia 14 de novembro, assinalaram-se os 100 anos da Fundação da Empresa das Águas Alcalinas Medicinais de Castelo de Vide, adquirida pelo Super Bock Group em 1971, dando origem ao atual Centro de Captação e Enchimento de Vitalis, em Castelo de Vide.
Uma cerimónia organizada e produzida pela LPM, em conjunto com o Super Bock Group, e que contou, entre outros, com o Primeiro-Ministro, Luis Montenegro, a Ministra do Ambiente e da Energia, Maria da Graça Carvalho, o Presidente da Câmara Municipal de Castelo de Vide, António Pita e o Presidente do Conselho de Administração do Super Bock Group, Manuel Violas.
Na cerimónia que assinalou 100 anos da Fundação da Empresa das Águas Alcalinas Medicinais de Castelo de Vide, o Super Bock Group anunciou um investimento de 10 milhões de euros até 2030 para aumentar a eficiência operacional e a sustentabilidade ambiental dos Centros de Captação e Enchimento de Vitalis, água mineral 100% natural, que nasce no Parque Natural da Serra de São Mamede. Um investimento que em muito contribui para o desenvolvimento económico e social do Alto Alentejo. Em conjunto com o Super Bock Group, a LPM foi responsável pela organização desta cerimónia, nomeadamente a definição do programa, o protocolo, a gestão dos convidados e a produção. Teve ainda a cargo a estratégia de comunicação, pré, durante e pós-cerimónia, nomeadamente a assessoria mediática, a gestão das redes sociais e a captação de imagens e vídeo best of do evento.
Na cerimónia que assinalou 100 anos da Fundação da Empresa das Águas Alcalinas Medicinais de Castelo de Vide, o Super Bock Group anunciou um investimento de 10 milhões de euros até 2030 para aumentar a eficiência operacional e a sustentabilidade ambiental dos Centros de Captação e Enchimento de Vitalis, água mineral 100% natural, que nasce no Parque Natural da Serra de São Mamede. Um investimento que em muito contribui para o desenvolvimento económico e social do Alto Alentejo. Em conjunto com o Super Bock Group, a LPM foi responsável pela organização desta cerimónia, nomeadamente a definição do programa, o protocolo, a gestão dos convidados e a produção. Teve ainda a cargo a estratégia de comunicação, pré, durante e pós-cerimónia, nomeadamente a assessoria mediática, a gestão das redes sociais e a captação de imagens e vídeo best of do evento.
With the aim of presenting new products and strengthening the brand’s portfolio among healthcare professionals – doctors and pharmacists – we developed the Derma Talks and Skin Summit with Eucerin.
We developed the concept, storytelling and visual identity of the events, creating strategies for interaction and involvement with specialists, with meaningful experiences where professionals could share, learn and evolve.
Through activations, networking and the more technical and scientific sessions, the Eucerin events allowed doctors and pharmacists to feel that this moment was a significant contribution to their knowledge base and professional development in dermo-cosmetics.
The first step in launching products is to present them to specialists, doctors and pharmacists, who can get to know them, evaluate them and then prescribe them. The events made it possible to reinforce Eucerin’s position as a top-of-mind skincare brand in Portugal among healthcare professionals.
Twenty-five years after the launch of the first smart, the brand presented the new #3 in Portugal, a 100% electric car, created for roads and cities. LPM accompanied smart at this very important moment in Public Relations.
Making the planet, people and cars smarter is a goal that seems increasingly easy to achieve. With the launch of the new #3, smart presented the market with a vehicle that, while maintaining the same youthful spirit, makes use of the latest digital technologies, thus taking a step into the future.
Through a communication strategy that values the attributes of #3 and the smart spirit, based on a differentiating presentation event with journalists and partners, it was possible to reach 1.7 M people and reinforce the brand’s connection to its publics.
Sociedade Ponto Verde (SPV) challenged us to create an event that would contribute to the creation and debate of public policies on urban waste management and packaging recycling. Thus was born the first edition of the European Packaging Waste Meeting. We defined the theme, the meeting model, the programme, the guests and the speakers and contributed to the creation of a unique event for the debate on portuguese public policies in the European context.
On 7 December 2023, the first European Packaging Waste Meeting took place at the Centro Cultural de Belém. It was a relevant event for discussing portuguese and european public policies, particularly with regard to waste management and packaging recycling. It also considered the role of sustainable and intelligent cities and what best practices we should adopt in the face of technological innovation and new business models.
By co-creating this event, SPV was able to bring together government figures, public entities and the top representatives of national and european institutions and companies, thus setting the agenda and thinking in a distinctive way. The European Packaging Waste Meeting generated significant media coverage, appearing on television, radio, in the press and online. This first edition contributed to reflection on such important and topical issues as the Environment, Sustainability and the Circular Economy.
How can we be part of the biggest international event to take place in Lisbon, gathering over 1 million young people in the centre of the city during a week, all whilst ensuring we are relevant, respectful and play a key part in providing insight for a one of a kind happening?
This was the challenge put forward to LPM by the International Centre for Dialogue – KAICIID for World Youth Day Lisbon. The objectives were clear: work, organise and most of all amplify KAICIID’s presence during World Youth Day.
As an intergovernmental organization based in Lisbon, KAICIID organised a series of Dialogue Encounters at World Youth Day. These encounters were part of the Youth Festival strand and had the goal to promote dialogue among all between different cultures, nationalities, and generations.
From conceptualization to execution, LPM’s expertise ensured that KAICIID’s message was consistently delivered with precision and creativity. This comprehensive collaboration not only reinforced the brand identity but also fostered a deep connection with its audience, establishing the organization as a leader in its field. LPM’s commitment to excellence in every detail underscored the immense value it brought to KAICIID, making our partnership an instrumental asset in achieving strategic communication goals. With LPM handling every aspect of event organization and crafting memorable media moments, thanks to a seamless and cohesive approach to its communication strategy.
On 7 September 2023, LPM teams gathered in Oeiras for a special day of sharing stories, ideas and good times. We reinforced the story of our mission – excellence in Public Relations and Communication thinking and activation – and the innovative and multidisciplinary drive that unites our People.
How can someone connected to tourism, leisure, rest, contribute to the Economy, to Society, to help overcome the Global Challenges of our time?
The question was from the Hotusa Group and the answer was the organization of a unique event, Foro La Toja – Vínculo Atlântico, with which we associated ourselves and which we helped to amplify with the reference media.
The Forum La Toja – Vínculo Atlântico brought together a group of voices from the political-institutional and economic-financial spheres on a global scale to address relevant and current issues, on topics of unparalleled importance for the Atlantic axis. The transforming leadership of cities, the Iberian commitment to the European Energy Market and the new Ibero-American relationship were some of the themes of this initiative that helped to promote reflection and public conversation about the global challenges of our time.
Through an advisory work, we ensured the amplification and repercussion of one of the most prestigious meetings of the year, in all the reference media. The La Toja Forum has shown, in this way, that the Atlantic bond is geographic and cultural, but also of common values, which are materialized in representative democracy, social free market economy and an international liberal order. An Atlantic vocation shared by countries like Portugal and Spain, with strong ties and a similar vision of the world.
Cyberattacks are not exclusive to large companies. SMEs can find themselves in a situation of control if they do not adopt preventive and digital security measures. Konica Minolta organized the “SME+Digital” Event, a starting point for sharing the views of various specialists on the challenge of cybersecurity and the importance of the digital transition for Small and Medium Enterprises.
The “PME+Digital” event presented the audience with solutions and information necessary for the digital transformation of national SMEs. Some of the central themes were discussed, such as cybersecurity, the demystification of digital transformation processes and technological innovation as a benefit and opportunity for SMEs.
We developed with Konica Minolta this Event. We created the concept, the image, the program. We designed innovative solutions and produced all the materials, from the opening video, advertising, secretariat, stands, website and content. The objective was to give guests the experience of a digital environment, of the future. We ensured the management of media and social networks, media consultancy and live digital transmission. We gathered the ideal conditions for sharing the vision of several specialists, including the well-known portuguese hacker, Pedro Ribeiro, champion of international competitions or the participation of speakers from Japan and Thailand. With this event, we showed the innovation and development that are part of Konica Minolta’s DNA.
Sociedade Ponto Verde (SPV) challenged children and young people to participate in “Recicla Mania”, a board game in the giant version that was on about 22 beaches from the north to the south of the country. This pedagogical activity is very dedicated to good times among the participants. More than 90 schools and groups integrated in summer camps had fun with this recycling-themed game. A game that ended up going further, beyond the beaches, also features other places in the country and even closer to the community.
Sociedade Ponto Verde (SPV) challenged children and young people to participate in “Recicla Mania”, a board game in the giant version that was on about 22 beaches from the north to the south of the country. This pedagogical activity is very dedicated to good times among the participants. More than 90 schools and groups integrated in summer camps had fun with this recycling-themed game. A game that ended up going further, beyond the beaches, also features other places in the country and even closer to the community.
Sociedade Ponto Verde (SPV) challenged children and young people to participate in “Recicla Mania”, a board game in the giant version that was on about 22 beaches from the north to the south of the country. This pedagogical activity is very dedicated to good times among the participants. More than 90 schools and groups integrated in summer camps had fun with this recycling-themed game. A game that ended up going further, beyond the beaches, also features other places in the country and even closer to the community.
After 226 years unfinished, the Ajuda National Palace was ready to receive the Crown Jewels, a national treasure that finally has a dedicated space for its permanent exhibition to the public.
We planned a Media Relations strategy that covered the three main moments in the opening of this Museum: pre-opening, opening and post-opening. The results of our media strategy had the sparkle that the Royal Treasury deserves.
“We are in a historic moment. It is a great work done, which gives continuity and scale to a homeland that must be celebrated”.
The President of Portugal,
Marcelo Rebelo de Sousa
Main Message: Portuguese crown jewels have a home and they are in the new east wing of the Ajuda National Palace.
Take Out: The Royal Treasure Museum opened on June 1, 2022, at the Ajuda National Palace, in Lisbon, marking the conclusion of a 226-year-old work, which received a thousand Portuguese crown jewels. This is a cultural event publicized on a national and international scale.
Communicate, in a broad way, the message of balance between the contemporary brand and the respect and preservation of the recovered historical brand in the Ajuda National Palace.
Continente Labs Store is the first cashierless store in Europe by a European retailer. A store with no cashiers, no queues, no money and no papers. The cell phone is the key to enter. The challenge was to define a strategy that would allow us to promote this first European brand to open a store without cashiers.
“This is a store where we constantly want to be introducing experiences, technologies, product ranges.”
Frederico Santos, Innovation and Digital Transformation Director
An innovative store, where shopping is easier, with an app and no cashiers to pay.
Publicize a unique initiative in the sector, in Europe, throughone-to-one, an opening event with media and sector stakeholders and contact with national and international media.
April 8, 2022, was marked by the event to commemorate Zeca Mendonça, who stood out as a press advisor of all social-democratic leaders for more than 40 years. The multimedia exhibition is available in the NewsMuseum Auditorium.
The evocation ceremony included the interventions of Luís Paixão Martins, President of the Acta Diurna Association, Joana Reis, curator of the exhibition, and the intervention of Your Honor the President of the Republic, Marcelo Rebelo de Sousa.
“Press officers are usually forgotten, but Zeca had friends everywhere, he was praised from left to right, this exhibition is to let people know that this person existed.
Joana Marques Reis, Curator of the exhibition
Main Message: Evocation of a very special figure in Portuguese political life, who, having been on the invisible side of political communication, was an advisor of 17 presidents.
Take Out: As a space entirely dedicated to Communication, the NewsMuseum takes up the theme of media relations, its role and value, this time based on the example of Zeca Mendonça, a model of a reference communication professional.
Communicate, in an interactive way, the role of a press officer and what makes him stand out in the market. The evocation of Zeca Mendonça shows how this can, and should, be a broad and fundamental work.
McDonald’s teams are a reflection of the brand’s values that contribute to successful futures by investing in the development of skills and training of people. With the teams and more than 9,500 employees in mind, McDonald’s presented the new uniforms, with national design and production. We joined McDonald’s in this action and contributed to this event that gave new energy to the corporate culture and strengthened the connection between employees.
With the presentation of the new uniforms, McDonald’s reinforces the message that it is essential that employees, the main brand ambassadors, feel good about what they wear, as well as in their relationship with McDonald’s. 50% of McDonald’s employees started their profession in a restaurant. 90% of managers started out as a restaurant employee. Numbers like these emphasize the brand’s team spirit and the commitment to the personal and professional skills of each employee.
The presentation of the uniforms, which took place at McDonald’s, Campo Grande, in Lisbon, was marked by the presence of 11 employees from different restaurants in the country, selected from an internal casting, who paraded in front of the guests. In this sense, we designed and activated the event space. We activated, through our Social People team, influencers and guests. We developed the media advisory strategy and managed the relationship with the media, with excellent results.
The Institute of Experimental Biology and Technology (iBET) gave us the challenge of making an event that would make the headlines on the occasion of the inauguration of the new scientific hub in Oeiras. The event, attended by hundreds of guests, was the highlight of the various media and showed the excellence of this new research center.
One of Europe’s largest science centers was inaugurated at an event where several personalities spoke about this space with more than 30 laboratories, where 150 more jobs are to be created. iBET Biofarma aims to be a center of excellence for research into the development of processes for the production of biopharmaceuticals and advanced therapies.
We produced an event that highlighted and made known the excellence of iBET Biofarma. We ensured that the most relevant media (press, television, radio) were present and we worked to amplify the event on social networks and live sharing, obtaining very relevant audience results. We helped to show how iBET plays a fundamental role in research excellence in biotechnology.
