Affairs

Valor para Públicos

Na cerimónia que assinalou 100 anos da Fundação da Empresa das Águas Alcalinas Medicinais de Castelo de Vide, o Super Bock Group anunciou um investimento de 10 milhões de euros até 2030 para aumentar a eficiência operacional e a sustentabilidade ambiental dos Centros de Captação e Enchimento de Vitalis, água mineral 100% natural, que nasce no Parque Natural da Serra de São Mamede. Um investimento que em muito contribui para o desenvolvimento económico e social do Alto Alentejo. Em conjunto com o Super Bock Group, a LPM foi responsável pela organização desta cerimónia, nomeadamente a definição do programa, o protocolo, a gestão dos convidados e a produção. Teve ainda a cargo a estratégia de comunicação, pré, durante e pós-cerimónia, nomeadamente a assessoria mediática, a gestão das redes sociais e a captação de imagens e vídeo best of do evento.

Valor para a marca

Na cerimónia que assinalou 100 anos da Fundação da Empresa das Águas Alcalinas Medicinais de Castelo de Vide, o Super Bock Group anunciou um investimento de 10 milhões de euros até 2030 para aumentar a eficiência operacional e a sustentabilidade ambiental dos Centros de Captação e Enchimento de Vitalis, água mineral 100% natural, que nasce no Parque Natural da Serra de São Mamede. Um investimento que em muito contribui para o desenvolvimento económico e social do Alto Alentejo. Em conjunto com o Super Bock Group, a LPM foi responsável pela organização desta cerimónia, nomeadamente a definição do programa, o protocolo, a gestão dos convidados e a produção. Teve ainda a cargo a estratégia de comunicação, pré, durante e pós-cerimónia, nomeadamente a assessoria mediática, a gestão das redes sociais e a captação de imagens e vídeo best of do evento.

Value for the publics

At the ceremony marking the 100th anniversary of the foundation of the Castelo de Vide Medicinal Alkaline Water Company, the Super Bock Group announced an investment of 10 million euros by 2030 to increase the operational efficiency and environmental sustainability of the Vitalis Catchment and Filling Centres, 100% natural mineral water that comes from the Serra de São Mamede Natural Park. An investment that contributes greatly to the economic and social development of Alto Alentejo. Together with the Super Bock Group, LPM was responsible for organising the ceremony, namely defining the programme, protocol, guest management and production. It was also responsible for the pre-, during and post-ceremony communication strategy, including media relations, social media management and capturing the best images and videos of the event.

Value for the brand

The results obtained matched the event, with the publication of 50 news in the press, radio and online, which generated very significant results, as well as on social networks. With this ceremony, the Super Bock Group brought together around 150 guests, including various government figures, representatives of local authorities and other institutional guests who came to celebrate 100 years of what is now the Vitalis Catchment and Filling Centre, a true example of innovation with a focus on sustainability. In this way, the Super Bock Group reinforced its contribution to the economic and social development of the region, as one of the largest investors and one of the main private employers in Alto Alentejo, showing how 100 years later it still has reason to celebrate.

Value for the audience

The Forum La Toja – Vínculo Atlântico brought together a group of voices from the political-institutional and economic-financial spheres on a global scale to address relevant and current issues, on topics of unparalleled importance for the Atlantic axis. The transforming leadership of cities, the Iberian commitment to the European Energy Market and the new Ibero-American relationship were some of the themes of this initiative that helped to promote reflection and public conversation about the global challenges of our time.

Value for the brand

Through an advisory work, we ensured the amplification and repercussion of one of the most prestigious meetings of the year, in all the reference media. The La Toja Forum has shown, in this way, that the Atlantic bond is geographic and cultural, but also of common values, which are materialized in representative democracy, social free market economy and an international liberal order. An Atlantic vocation shared by countries like Portugal and Spain, with strong ties and a similar vision of the world.

Value for the audience

Main Message: Portuguese crown jewels have a home and they are in the new east wing of the Ajuda National Palace.

Take Out: The Royal Treasure Museum opened on June 1, 2022, at the Ajuda National Palace, in Lisbon, marking the conclusion of a 226-year-old work, which received a thousand Portuguese crown jewels. This is a cultural event publicized on a national and international scale.

Value for the brand

Communicate, in a broad way, the message of balance between the contemporary brand and the respect and preservation of the recovered historical brand in the Ajuda National Palace.