April 8, 2022, was marked by the event to commemorate Zeca Mendonça, who stood out as a press advisor of all social-democratic leaders for more than 40 years. The multimedia exhibition is available in the NewsMuseum Auditorium.
The evocation ceremony included the interventions of Luís Paixão Martins, President of the Acta Diurna Association, Joana Reis, curator of the exhibition, and the intervention of Your Honor the President of the Republic, Marcelo Rebelo de Sousa.
“Press officers are usually forgotten, but Zeca had friends everywhere, he was praised from left to right, this exhibition is to let people know that this person existed.
Joana Marques Reis, Curator of the exhibition
Main Message: Evocation of a very special figure in Portuguese political life, who, having been on the invisible side of political communication, was an advisor of 17 presidents.
Take Out: As a space entirely dedicated to Communication, the NewsMuseum takes up the theme of media relations, its role and value, this time based on the example of Zeca Mendonça, a model of a reference communication professional.
Communicate, in an interactive way, the role of a press officer and what makes him stand out in the market. The evocation of Zeca Mendonça shows how this can, and should, be a broad and fundamental work.
Here, both teams and concepts travel at the speed of ideas to achieve the most ambitious challenges. We tell stories with images, we create environments, we reach all over the world, from Saudi Arabia, to the United States, to Asia and Europe. We deliver light and spread magic.
We have the ability to reach the four corners of the world to share the most diverse stories and communication pieces, providing the best visual experiences and impactful environments at major events. For this, it has solutions such as tailor-made screens, SecondScreen, Live Streaming, interactive experiences and immersive environments.
If a picture can be worth a thousand words, we help companies and institutions to valorise their brands, their events and their communication through image.
The Institute of Experimental Biology and Technology (iBET) gave us the challenge of making an event that would make the headlines on the occasion of the inauguration of the new scientific hub in Oeiras. The event, attended by hundreds of guests, was the highlight of the various media and showed the excellence of this new research center.
One of Europe’s largest science centers was inaugurated at an event where several personalities spoke about this space with more than 30 laboratories, where 150 more jobs are to be created. iBET Biofarma aims to be a center of excellence for research into the development of processes for the production of biopharmaceuticals and advanced therapies.
We produced an event that highlighted and made known the excellence of iBET Biofarma. We ensured that the most relevant media (press, television, radio) were present and we worked to amplify the event on social networks and live sharing, obtaining very relevant audience results. We helped to show how iBET plays a fundamental role in research excellence in biotechnology.
Pink October happens every year: a campaign carried out worldwide, with the intention of alerting society about the early diagnosis of breast cancer, the care to be taken and the inherent sensitivities of those who survive this disease.
This was a campaign by the Portuguese Society of Senology with the aim of influencing stakeholders, interest groups and strategic public for information, discussion and awareness of the needs, care and sensitivities of those who survive Breast Cancer.
“It’s been a long time since SPS had the ambition to create something for the quality of life of breast cancer survivors. At SPS, we are all directly involved in monitoring these patients and we know (…). This campaign is directed to these patients, their families and all those who have been, in one way or another, hit by this disease.”
José Carlos Marques (Presidente da SPS)
Gabriela Sousa (Vice-Presidente da SPS)
Main Message: There is a life after this disease, in which it´s necessary to relearn how to live.
Take Out: We want people to feel supported and remembered. To know that there are relevant information and sharings. That there are common challenges for those who survive Breast Cancer and that they can and should do it together. Two faces known to the public, Joana Cruz and Carla Andrino, were the face of this initiative.
Createawareness about the event and platform, through media relations, ad campaign, posts and media partnership with NewsFarma.
