Digital – LPM

Visit Bairro Alto

O Bairro Alto é um dos bairros mais emblemáticos de Lisboa. Nascido no século XVI, foi o primeiro grande núcleo urbano a ser planeado e construído fora da Muralha Fernandina de Lisboa.

Hoje, mais do que ruas históricas e vida noturna intensa, o Bairro Alto assume-se como um território vibrante que une comércio, cultura e comunidade num só espaço. É um dos epicentros da vida noturna lisboeta, um espaço de mistura: de idades, culturas, línguas e estilos. Um lugar onde Lisboa mostra o seu lado mais livre, criativo e humano.

A ACEBA, Associação Comercial e Empresarial do Bairro Alto, trabalha para valorizar este bairro, representar os comerciantes e criar oportunidades para o tornar num local mais dinâmico e inovador.

ACEBA, Associação Comercial e Empresarial do Bairro Alto

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Para visitantes, turistas e quem vive a cidade, a ação da ACEBA traduz-se numa experiência mais rica e autêntica. Para além da oferta comercial diversificada, o público encontra lojas com produtos únicos, gastronomia que surpreende, eventos culturais e iniciativas que tornam o bairro mais acolhedor e memorável. O Bairro Alto passa a ser um destino mais inclusivo e vibrante, onde cada visita deixa uma experiência singular.

Valor para a marca

Com uma nova identidade gráfica e uma presença no digital como “Visit Bairro Alto”, a ACEBA fortalece a sua comunicação, amplia o alcance junto de visitantes e residentes, e reforça a posição do bairro como um destino cultural e comercial de referência.

Ao unir os comerciantes em torno de objetivos comuns e promover iniciativas estratégicas, a ACEBA valoriza a experiência de todos que visitam o Bairro Alto, mantendo a sua autenticidade e identidade histórica.

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Oliveira da Serra

For Oliveira da Serra, flavour has a purpose.
Inspired by the belief that “it’s not enough to be good, we must also do good”, the Portuguese brand challenges the obvious, innovating, caring for the Earth, and surprising in every detail.
The manifesto “O Bom pela Terra” reflects this vision and comes to life in many forms throughout the brand’s communication.

Oliveira da Serra

Value for the audience

Oliveira da Serra invites everyone to look at olive oil with new eyes — and with greater awareness.
By proposing unexpected ways of using and thinking about olive oil, the brand brings itself closer to people, creates products that have an impact on their daily routines, and makes olive oil part of new experiences and more responsible choices.
The brand offers audiences different ways to connect with olive oil and to incorporate it into unexpected moments, showing that innovation can also be born from simple gestures.
From the first 100% RPET bottle — recycled, recyclable, and without a front label — to the limited edition of chocolate truffles with olive oil, Oliveira da Serra’s innovations reflect that it is possible to unite flavour, creativity, and sustainability.
These are initiatives that inspire those who believe that every choice at the table matters, involving the audience in the very essence of Oliveira da Serra: doing things differently is the first step towards making a difference.

Value for the brand

Oliveira da Serra is synonymous with purposeful innovation.
A brand that constantly challenges itself to do better — and to do good.
With its eyes set on the future, it combines innovation and responsibility in every project, showing that sustainability and excellence drive progress.
Through a communication strategy focused on reputation, the brand reinforces its position as a reference in the agri-food sector in Portugal.
From influencer activations to charm initiatives, every action expresses a clear vision: to innovate with purpose, inspire the industry, and lead by example.

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Modern Talks – Claranet Portugal

In a world where technology is redefining the present and accelerating the future, Claranet Portugal believes that true transformation begins with the right conversations.

Modern Talks reflects this commitment: fostering open, inspiring dialogue around the challenges and opportunities of the digital age, giving voice to those who lead, innovate and reshape both business and society.

CLARANET PORTUGAL

Value for the audience

In Modern Talks, conversations go far beyond interviews: they are exchanges of ideas that inspire action. Each episode sparks new reflections on the present and future of business, on leadership, innovation, and the role of technology in transforming the corporate landscape and society as a whole.
By bringing together leaders from different sectors, Claranet Portugal creates a space where modernity gains voice, vision and purpose. These are conversations that bring people closer together, sharing best practices and real experiences from those who make things happen.
First-person stories, new perspectives and innovative solutions invite the audience to reflect, innovate and transform their own organisations. Because modernity does not wait to happen — it is made happen.

Value for the brand

To lead is to be part of the right conversation. It is to drive the dialogue that shapes the future.
More than a videocast, Modern Talks is a Thought Leadership platform created by Claranet Portugal, the leading national provider of information technologies.
Every conversation reinforces Claranet Portugal’s role as a catalyst for digital transformation in Portugal: a brand that connects people and technology, that gives space to innovation, and that helps organisations modernise — regardless of their size, sector, or starting point in the technological journey.
With Modern Talks, Claranet creates a space for thinking that reinforces and amplifies its mission — to make modernity happen, every day, in every conversation and in every action — consolidating its voice as the main technological partner for the Portuguese business ecosystem.

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At LPM’s Digital Hub, we work to strengthen our clients’ corporate presence on LinkedIn and to continually generate better results. We monitor trends and features, create content, work on themes and formats and use the pages as communication tools to convey important messages. We strategically define our clients’ online presence, managing the presence of spokespeople for companies and institutions, with the aim of increasing their influence among peers and in the sector in which they operate. Digital Hub helps institutions and leaders position themselves on LinkedIn and build a solid and credible online presence.

Value for the brand

Today’s corporate world is increasingly connected and digitalized. LinkedIn has established itself as a powerful platform that can boost business growth and visibility. With more than 1,000 M users, 4.8 M in Portugal, LinkedIn is used by around 67 M companies in more than 200 countries around the world. LinkedIn’s own data shows that a company’s active presence on this platform can increase positive perceptions of its business by more than 20%. When we talk about LinkedIn, we talk about Reputation.

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European Packaging Waste Meeting

Sociedade Ponto Verde (SPV) challenged us to create an event that would contribute to the creation and debate of public policies on urban waste management and packaging recycling. Thus was born the first edition of the European Packaging Waste Meeting. We defined the theme, the meeting model, the programme, the guests and the speakers and contributed to the creation of a unique event for the debate on portuguese public policies in the European context.

Sociedade Ponto Verde

Value for the audience

On 7 December 2023, the first European Packaging Waste Meeting took place at the Centro Cultural de Belém. It was a relevant event for discussing portuguese and european public policies, particularly with regard to waste management and packaging recycling. It also considered the role of sustainable and intelligent cities and what best practices we should adopt in the face of technological innovation and new business models.

Brand Value

By co-creating this event, SPV was able to bring together government figures, public entities and the top representatives of national and european institutions and companies, thus setting the agenda and thinking in a distinctive way. The European Packaging Waste Meeting generated significant media coverage, appearing on television, radio, in the press and online. This first edition contributed to reflection on such important and topical issues as the Environment, Sustainability and the Circular Economy.

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Ready Player BPI

BPI approached us to develop a course for its employees on the subject of the digital transition. The objective was clear: to create an online, on-demand course on the BPI platform, with the main aim of generating internal awareness of the bank’s digital transformation. We wanted to go further and so we built a unique and captivating experience, tailored to BPI’s objectives.

Valor para a audiência

In creating this course, we endeavoured to integrate the training topics into an experience that we wanted to be immersive and challenging, without using any kind of platform outside the bank. To do this, we challenged each employee to be a Ready Player One, with the aim of overcoming obstacles and completing their mission. A Mission: BPI Digital. With this experience, each trainee finds it easier to learn and grasp information, fostering greater involvement and immersion in the topic, as well as a non-passive role.

Valor para a marca

Inspired by the imagery of science fiction, in a future where the concept of the metaverse is experienced in the daily practice of life in society, we created a unique storytelling adapted to the client’s needs and built an appropriate virtual universe, always without losing sight of the best integration of the training topics. With this course, we are reinforcing the bank’s leadership position in the digital field and boosting the mission of starting BPI’s digitalisation process from the inside, from the employees, reinforcing its leadership and innovation profile.

#Digital

#People

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KAICIID na JMJ

How can we be part of the biggest international event to take place in Lisbon, gathering over 1 million young people in the centre of the city during a week, all whilst ensuring we are relevant, respectful and play a key part in providing insight for a one of a kind happening?

This was the challenge put forward to LPM by the International Centre for Dialogue – KAICIID for World Youth Day Lisbon. The objectives were clear: work, organise and most of all amplify KAICIID’s presence during World Youth Day.

KAICIID

Value for the audience

As an intergovernmental organization based in Lisbon, KAICIID organised a series of Dialogue Encounters at World Youth Day. These encounters were part of the Youth Festival strand and had the goal to promote dialogue among all between different cultures, nationalities, and generations.

Value for the brand

From conceptualization to execution, LPM’s expertise ensured that KAICIID’s message was consistently delivered with precision and creativity. This comprehensive collaboration not only reinforced the brand identity but also fostered a deep connection with its audience, establishing the organization as a leader in its field. LPM’s commitment to excellence in every detail underscored the immense value it brought to KAICIID, making our partnership an instrumental asset in achieving strategic communication goals. With LPM handling every aspect of event organization and crafting memorable media moments, thanks to a seamless and cohesive approach to its communication strategy.

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Social Media Live Sharing

What do Sonae, Konica Minolta, Portuguese Society of Gastroenterology and Keller Williams have in common? They all chose to activate Social Media Live Sharing, a unique and personalized service that aims to reinforce the digital communication message of an event or organization and amplify the brands’ main messages. And we are there. We reinforce digital communication and create, in a customized way, new forms of communication and content with a high potential for sharing.

Social Media Live Sharing

Value for the audience

Through the creation and dissemination of quality content on social networks about an event or action, we help to promote a boost in engagement. The audience has the opportunity to watch content shared in loco, statements by spokespersons at the event and live, in order to feel that, in some way, it is an active part of the action.

Value for the brand

Through the Social Media Live Sharing service, it is possible to obtain a direct positive return on the clients’ pages, reaching 500% engagement. By publishing content in real time, we bring brands and organizations’ digital platforms to life. We take events to social networks and followers to events, thus reinforcing their sense of belonging. We also leveraged Employee Advocacy, with a direct positive return on the performance of the channels.

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Konica Minolta SME+Digital

Cyberattacks are not exclusive to large companies. SMEs can find themselves in a situation of control if they do not adopt preventive and digital security measures. Konica Minolta organized the “SME+Digital” Event, a starting point for sharing the views of various specialists on the challenge of cybersecurity and the importance of the digital transition for Small and Medium Enterprises.

PME+Digital

Value for the audience

The “PME+Digital” event presented the audience with solutions and information necessary for the digital transformation of national SMEs. Some of the central themes were discussed, such as cybersecurity, the demystification of digital transformation processes and technological innovation as a benefit and opportunity for SMEs.

Value for the brand

We developed with Konica Minolta this Event. We created the concept, the image, the program. We designed innovative solutions and produced all the materials, from the opening video, advertising, secretariat, stands, website and content. The objective was to give guests the experience of a digital environment, of the future. We ensured the management of media and social networks, media consultancy and live digital transmission. We gathered the ideal conditions for sharing the vision of several specialists, including the well-known portuguese hacker, Pedro Ribeiro, champion of international competitions or the participation of speakers from Japan and Thailand. With this event, we showed the innovation and development that are part of Konica Minolta’s DNA.

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Médico News

Médico News is a publication in print and digitally dedicated to Portuguese-speaking professionals, mainly to the medical community. In this sense, the editorial of the publication gives voice to the clinical experience of our health professionals through testimonials from the main opinion leaders in their respective specialties, becoming a platform for sharing the most recent scientific research. With the presence of more than 30 specialties, in its online version, the faces of national Medicine share experiences in the form of interviews and opinion articles on news and initiations in the Health sector.

Médico
News

Value for the publics

The expansion of Médico News in the digital field places the reader at the epicenter of scientific information, with exclusive content covering congresses and scientific events, monitoring of Medical Societies, perspectives of hundreds of specialists, and highlighting the various medical services in the country.

Value for the brand

The title that reaches more than 20,000 health professionals every two months, Médico News, has grown into a digital format with daily updates, thus reinforcing its objective of promoting and communicating Health, with a focus on innovation. From doctors to doctors, now just a click away.

#Digital

#NewsFarma

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Barral

For 185 years, daily skin care has kept no secrets for Barral, a specialist brand, known and recognized by all Portuguese people, with a history made of innovation, quality, trust and responsibility, for the whole family.

We now intended to contribute to the consolidation of the Barral brand’s presence on social media, pointing out solutions, visions and new paths for what is one of the primary vehicles of communication today: digital.

We reflected, experimented and reinvented the brand’s communication so that it was perceived as young, urban, cool and digitally active, in line with marketing trends for 2022 and maintaining Barral’s positioning as an experienced and credible brand.

Barral

“At a time when the consumer is looking for the authentic and the real, it is important that social media do not reflect purely commercial communication.”

Leonor Veríssimo, Digital Specialist LPM

Value for the audience

Proximity and a greater connection and loyalty of consumers to the brand. For example, we started to invest on partnerships with small entrepreneurs and specific actions that allow the brand to reach new audiences in new ways. We provide samples at special events on the topic or other initiatives that are linked to the brand’s universe. These partnerships only happen because people come to us through social media and, in articulation with the customer, we are able to follow up the different requests.

Value for the brand

We bring Barral brand closer to a true “love brand”. The biggest challenge was also to balance commercial communication, merely related to product sales, with more aspirational communication. Today we have a cooler, more modern, inspiring, irreverent brand communication.

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#Influencers

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A Lógica da Batata

With the aim of marking a new launch in the Centrum range, reinforcing the brand’s positioning as a leader in the supplementary nutrition sector, we made a podcast in order to present the benefits of nutritional supplementation, dealing with topics of general interest in the field of nutrition and well-being, by the voice of experts.

gsk

“he podcast aims to provide credible information, with practical tips to live better, to take care of ourselves today, to live a better tomorrow. To be able to age healthy, with quality.

Lillian Barros, Nutritionist

Value for the audience

A podcast that helped to uncomplicate important questions about food and health, on its various aspects.

Value for the brand

Through the presence of several personalities linked to the areas of health and nutrition, it was possible to reinforce the perception of GSK, and more specifically of the Centrum brand, as a reliable and specialized source of information, which promotes care and well-being.

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Zeca Mendonça

April 8, 2022, was marked by the event to commemorate Zeca Mendonça, who stood out as a press advisor of all social-democratic leaders for more than 40 years. The multimedia exhibition is available in the NewsMuseum Auditorium.

The evocation ceremony included the interventions of Luís Paixão Martins, President of the Acta Diurna Association, Joana Reis, curator of the exhibition, and the intervention of Your Honor the President of the Republic, Marcelo Rebelo de Sousa.

NewsMuseum

“Press officers are usually forgotten, but Zeca had friends everywhere, he was praised from left to right, this exhibition is to let people know that this person existed.

Joana Marques Reis, Curator of the exhibition

Value for the audience

Main Message: Evocation of a very special figure in Portuguese political life, who, having been on the invisible side of political communication, was an advisor of 17 presidents.

Take Out: As a space entirely dedicated to Communication, the NewsMuseum takes up the theme of media relations, its role and value, this time based on the example of Zeca Mendonça, a model of a reference communication professional.

Value for the brand

Communicate, in an interactive way, the role of a press officer and what makes him stand out in the market. The evocation of Zeca Mendonça shows how this can, and should, be a broad and fundamental work.

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2050

2050 is a multiplatform project focused on five communication axes: sustainability, efficiency, innovation, mobility and people. 2050 it aims to deepen the reflection on the ongoing change in society and the economy, crossing perspectives on the challenges that are posed in the present and that will shape the near future.

Briefing

Value for the audience

2050 aims to be a meeting point for the protagonists of this change – from the business world to academia, from economics to sociology and human resources management, including public decision-makers.

Value for the brand

2050 gives voice to the vision of those who think about sustainable development and shares success stories of those who lead this path. For this, it counts on the following entities as major sponsors: Fidelidade; ETE Group; Saint-Gobain; Vodafone. It also has as sponsors: dreammedia; FNAC; Frutorra; LG; Secil; Super Bock Group.

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iBET

The Institute of Experimental Biology and Technology (iBET) gave us the challenge of making an event that would make the headlines on the occasion of the inauguration of the new scientific hub in Oeiras. The event, attended by hundreds of guests, was the highlight of the various media and showed the excellence of this new research center.

iBET

Value for the audience

One of Europe’s largest science centers was inaugurated at an event where several personalities spoke about this space with more than 30 laboratories, where 150 more jobs are to be created. iBET Biofarma aims to be a center of excellence for research into the development of processes for the production of biopharmaceuticals and advanced therapies.

Value for the brand

We produced an event that highlighted and made known the excellence of iBET Biofarma. We ensured that the most relevant media (press, television, radio) were present and we worked to amplify the event on social networks and live sharing, obtaining very relevant audience results. We helped to show how iBET plays a fundamental role in research excellence in biotechnology.

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Living After Breast Cancer

Pink October happens every year: a campaign carried out worldwide, with the intention of alerting society about the early diagnosis of breast cancer, the care to be taken and the inherent sensitivities of those who survive this disease.

This was a campaign by the Portuguese Society of Senology with the aim of influencing stakeholders, interest groups and strategic public for information, discussion and awareness of the needs, care and sensitivities of those who survive Breast Cancer.

Portuguese
Society
of Senology

“It’s been a long time since SPS had the ambition to create something for the quality of life of breast cancer survivors. At SPS, we are all directly involved in monitoring these patients and we know (…). This campaign is directed to these patients, their families and all those who have been, in one way or another, hit by this disease.”

José Carlos Marques (Presidente da SPS)
Gabriela Sousa (Vice-Presidente da SPS)

Value for the publics

Main Message: There is a life after this disease, in which it´s necessary to relearn how to live.

Take Out: We want people to feel supported and remembered. To know that there are relevant information and sharings. That there are common challenges for those who survive Breast Cancer and that they can and should do it together. Two faces known to the public, Joana Cruz and Carla Andrino, were the face of this initiative.

Value for the brand

Createawareness about the event and platform, through media relations, ad campaign, posts and media partnership with NewsFarma.

Partnerships with Public Figures
Video to post on social media
Campaign Information Aggregator Site
Social Media posts
Webinar
Campaign Challenge
Media Partnership with NewsFarma
Ad Campaign
Guide “What After Breast Cancer?”

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Brand Value

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500%

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7

2x

34.827

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172.796

294.593

7.507

13.900

27%

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+3.500

361

2ºLugar

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40.440

1.384.971

16.514

265.190

4.524

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112

80

33.326

4

7

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400

3

30

2 680 263

48 h

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723.152

707.588

25.643

06

22

02

28

43.192

73.414

238

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