Influencers

Oliveira da Serra

For Oliveira da Serra, flavour has a purpose.
Inspired by the belief that “it’s not enough to be good, we must also do good”, the Portuguese brand challenges the obvious, innovating, caring for the Earth, and surprising in every detail.
The manifesto “O Bom pela Terra” reflects this vision and comes to life in many forms throughout the brand’s communication.

Oliveira da Serra

Value for the audience

Oliveira da Serra invites everyone to look at olive oil with new eyes — and with greater awareness.
By proposing unexpected ways of using and thinking about olive oil, the brand brings itself closer to people, creates products that have an impact on their daily routines, and makes olive oil part of new experiences and more responsible choices.
The brand offers audiences different ways to connect with olive oil and to incorporate it into unexpected moments, showing that innovation can also be born from simple gestures.
From the first 100% RPET bottle — recycled, recyclable, and without a front label — to the limited edition of chocolate truffles with olive oil, Oliveira da Serra’s innovations reflect that it is possible to unite flavour, creativity, and sustainability.
These are initiatives that inspire those who believe that every choice at the table matters, involving the audience in the very essence of Oliveira da Serra: doing things differently is the first step towards making a difference.

Value for the brand

Oliveira da Serra is synonymous with purposeful innovation.
A brand that constantly challenges itself to do better — and to do good.
With its eyes set on the future, it combines innovation and responsibility in every project, showing that sustainability and excellence drive progress.
Through a communication strategy focused on reputation, the brand reinforces its position as a reference in the agri-food sector in Portugal.
From influencer activations to charm initiatives, every action expresses a clear vision: to innovate with purpose, inspire the industry, and lead by example.

#Digital

#Influencers

#Reputation

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Durex in EuroPride 2025

2025 turned Lisbon into the European capital of freedom. For one week, the streets were filled with every color, sound and rhythm of EuroPride. And Durex was there. Not as a mere spectator, but as an advocate for pleasure, respect and inclusion.

LPM embraced the movement and designed an activation impossible to ignore: a bus transformed into a freedom icon, a DJ on board, beats echoing through the city and an energy that lit up everyone who crossed its path. It was more than a party: it was a living statement that pleasure belongs to everyone, without barriers or prejudice.

Durex

Value for the audience

On the streets, hugs, smiles and meaningful messages multiplied. Online, the movement grew even stronger: nine influencers brought the activation to life, with over 50 original contents made, reaching more than 750,000 people and generating an Earned Media Value of nearly 100 000 euros.

The experience was amplified by both national and international media: CNN Portugal, RTP, SIC Notícias, EFE, AFP and Associated Press put Lisbon and Durex under the global spotlight.

For those who lived EuroPride, one thing was clear: this was a brand that wasn’t just present, but stood side by side with the community. A brand that declared, without hesitation: the freedom to be and to love is a right worth celebrating.

Value for the brand

Much more than a street activation, Durex’s participation in EuroPride Lisbon 2025 was a powerful narrative, created and amplified by LPM, that turned a campaign into a manifesto and an event into a platform with purpose.

Through a bold, sexy and culturally relevant strategy, Durex strengthened its identity as an inclusive brand, close to people and credible in its support for sexual health. At the same time, LPM consolidated its role as a strategic partner, capable of creating stories that inspire, generate real impact and earn the global stage.

It was pride. It was celebration. It was history.

And we are very proud of it.

#Activations

#Influencers

#Reputation

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Browers Beato

A cervejeira Browers Beato é um dos mais recentes pontos de encontro na cidade de Lisboa, localizando-se no ecossistema empreendedor do Beato Innovation District, onde se cruzam uma microprodução de cerveja artesanal, um restaurante e um palco para concertos e workshops culturais e cervejeiros.
É gerida pela The Browers Company, um spin off do Super Bock Group que investiu mais de 3,5 milhões de euros neste projeto, que resulta de uma parceria do Grupo com a Câmara Municipal de Lisboa e a Unicorn Factory Lisboa, e permitiu modernizar a antiga Central Elétrica da Manutenção Militar de Lisboa.
A LPM trabalhou lado a lado com o Super Bock Group para dar a conhecer este primeiro espaço sob a chancela Browers.

Evento

Valor para Públicos

Impactamos positivamente os vários públicos ao apresentar um novo conceito de espaço em Lisboa, para usufruto de quem aqui habita ou visita a cidade, e ao reforçar a mensagem de expertise do Super Bock Group no mundo cervejeiro associando-a à inovação e a uma experiência diferenciadora.
Potenciamos o interesse e a procura pela Browers Beato pela via de uma estratégia de comunicação integrada, que envolveu todos os momentos desde a inauguração oficial até à abertura oficial ao público.

Valor para a marca

A LPM teve como desafio ajudar a construir notoriedade e visibilidade a este novo espaço, reforçando, ao mesmo tempo, o compromisso do Super Bock Group com a preservação do património, a inovação e o empreendedorismo.
Apostamos em Assessoria Mediática, fazendo uso de meios com diferentes perfis, tendo em conta as várias vertentes associadas a este projeto; gerimos conteúdos para Redes Sociais; e trouxemos influencers, selecionados criteriosamente, para serem embaixadores da Browers Beato. O impacto foi muito visível, conseguindo alcançar um número significativo de pessoas.

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SMART #3

Twenty-five years after the launch of the first smart, the brand presented the new #3 in Portugal, a 100% electric car, created for roads and cities. LPM accompanied smart at this very important moment in Public Relations.

SMART #3

Value for the audience

Making the planet, people and cars smarter is a goal that seems increasingly easy to achieve. With the launch of the new #3, smart presented the market with a vehicle that, while maintaining the same youthful spirit, makes use of the latest digital technologies, thus taking a step into the future.

Brand Value

Through a communication strategy that values the attributes of #3 and the smart spirit, based on a differentiating presentation event with journalists and partners, it was possible to reach 1.7 M people and reinforce the brand’s connection to its publics.

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Planteiga

Upfield launched Planteiga in Portugal: a plant-based alternative to butter that offers consumers a responsible and more sustainable way of eating. We designed a public relations programme and launched this product to the media and influencers, with a significant impact in the consumer area.

Upfield

Value for the audience

With the launch of Planteiga, consumers gain an alternative to butter, with 70 per cent less climate impact than butter of animal origin and suitable for vegans. Through a media relations campaign, we publicised the existence of this product on the market and challenged a group of influencers to taste, compare and experiment with Planteiga in a creative way. We were able to provide consumers with more information about this new, differentiated product from different angles.

Brand Value

The Public Relations programme made it possible to reinforce the benefits and characteristics of the product, giving it visibility and relevance. We obtained 120 multiplatform pieces of content that impacted more than a million people. We brought together more than 30 influencers who tested and commented on their experience with Planteiga. We thus contributed to Upfield’s aim of helping more and more people switch to responsible eating.

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KILIAN

Kilian Hennessy belongs to one of the most illustrious French luxury dynasties, but presents its brand with the simplicity of its own name: Kilian. 15 years after its birth, the brand arrives in Portugal, as well as its brand new perfume, Can’t Stop Loving You. We idealized and organized the presentation event of this luxury brand (and not only), with unique fragrances. We presented Kilian’s line of perfumes and cosmetics, providing guests with true olfactory memories.

KILIAN

Value for the audience

The Kilian Paris brand now has over 34 unisex fragrances, sophisticated, creative, contemporary, as well as a range of perfumed make-up. At the launch event in Lisbon of the new perfume Can’t Stop Loving You, guests gave their testimonials and left their message about their first contact with Kilian. Videos, posts, stories showed the luxury of the brand and its unique fragrance, with an extensive ingredients list that oscillates between the delicacy of sweet notes and the sensuality of a more earthy aroma.

Value for the brand

The exotic, seductive and inebriating fragrances of Kilian Paris were the inspiration for us to idealise an event to present the brand and the new Can’t Stop Loving You perfume. We invited influencers, journalists and opinion leaders and managed to reproduce a creative and contemporary atmosphere, tailored to Kilian. The feedback was both quantitative and qualitative.

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Barral

For 185 years, daily skin care has kept no secrets for Barral, a specialist brand, known and recognized by all Portuguese people, with a history made of innovation, quality, trust and responsibility, for the whole family.

We now intended to contribute to the consolidation of the Barral brand’s presence on social media, pointing out solutions, visions and new paths for what is one of the primary vehicles of communication today: digital.

We reflected, experimented and reinvented the brand’s communication so that it was perceived as young, urban, cool and digitally active, in line with marketing trends for 2022 and maintaining Barral’s positioning as an experienced and credible brand.

Barral

“At a time when the consumer is looking for the authentic and the real, it is important that social media do not reflect purely commercial communication.”

Leonor Veríssimo, Digital Specialist LPM

Value for the audience

Proximity and a greater connection and loyalty of consumers to the brand. For example, we started to invest on partnerships with small entrepreneurs and specific actions that allow the brand to reach new audiences in new ways. We provide samples at special events on the topic or other initiatives that are linked to the brand’s universe. These partnerships only happen because people come to us through social media and, in articulation with the customer, we are able to follow up the different requests.

Value for the brand

We bring Barral brand closer to a true “love brand”. The biggest challenge was also to balance commercial communication, merely related to product sales, with more aspirational communication. Today we have a cooler, more modern, inspiring, irreverent brand communication.

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A Lógica da Batata

With the aim of marking a new launch in the Centrum range, reinforcing the brand’s positioning as a leader in the supplementary nutrition sector, we made a podcast in order to present the benefits of nutritional supplementation, dealing with topics of general interest in the field of nutrition and well-being, by the voice of experts.

gsk

“he podcast aims to provide credible information, with practical tips to live better, to take care of ourselves today, to live a better tomorrow. To be able to age healthy, with quality.

Lillian Barros, Nutritionist

Value for the audience

A podcast that helped to uncomplicate important questions about food and health, on its various aspects.

Value for the brand

Through the presence of several personalities linked to the areas of health and nutrition, it was possible to reinforce the perception of GSK, and more specifically of the Centrum brand, as a reliable and specialized source of information, which promotes care and well-being.

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New Uniforms McDonald’s

McDonald’s teams are a reflection of the brand’s values that contribute to successful futures by investing in the development of skills and training of people. With the teams and more than 9,500 employees in mind, McDonald’s presented the new uniforms, with national design and production. We joined McDonald’s in this action and contributed to this event that gave new energy to the corporate culture and strengthened the connection between employees.

McDonald’s

Value for the audience

With the presentation of the new uniforms, McDonald’s reinforces the message that it is essential that employees, the main brand ambassadors, feel good about what they wear, as well as in their relationship with McDonald’s. 50% of McDonald’s employees started their profession in a restaurant. 90% of managers started out as a restaurant employee. Numbers like these emphasize the brand’s team spirit and the commitment to the personal and professional skills of each employee.

Value for the brand

The presentation of the uniforms, which took place at McDonald’s, Campo Grande, in Lisbon, was marked by the presence of 11 employees from different restaurants in the country, selected from an internal casting, who paraded in front of the guests. In this sense, we designed and activated the event space. We activated, through our Social People team, influencers and guests. We developed the media advisory strategy and managed the relationship with the media, with excellent results.

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Living After Breast Cancer

Pink October happens every year: a campaign carried out worldwide, with the intention of alerting society about the early diagnosis of breast cancer, the care to be taken and the inherent sensitivities of those who survive this disease.

This was a campaign by the Portuguese Society of Senology with the aim of influencing stakeholders, interest groups and strategic public for information, discussion and awareness of the needs, care and sensitivities of those who survive Breast Cancer.

Portuguese
Society
of Senology

“It’s been a long time since SPS had the ambition to create something for the quality of life of breast cancer survivors. At SPS, we are all directly involved in monitoring these patients and we know (…). This campaign is directed to these patients, their families and all those who have been, in one way or another, hit by this disease.”

José Carlos Marques (Presidente da SPS)
Gabriela Sousa (Vice-Presidente da SPS)

Value for the publics

Main Message: There is a life after this disease, in which it´s necessary to relearn how to live.

Take Out: We want people to feel supported and remembered. To know that there are relevant information and sharings. That there are common challenges for those who survive Breast Cancer and that they can and should do it together. Two faces known to the public, Joana Cruz and Carla Andrino, were the face of this initiative.

Value for the brand

Createawareness about the event and platform, through media relations, ad campaign, posts and media partnership with NewsFarma.

Partnerships with Public Figures
Video to post on social media
Campaign Information Aggregator Site
Social Media posts
Webinar
Campaign Challenge
Media Partnership with NewsFarma
Ad Campaign
Guide “What After Breast Cancer?”

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Valor para Públicos

Valor para a marca

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Brand Value

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Brand Value

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+3.500

361

2ºLugar

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40.440

1.384.971

16.514

265.190

4.524

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+ 800 mil

+ 700 mil

110 357

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723.152

707.588

25.643

06

22

02

28

43.192

73.414

238

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