News Farma

Médico News

Médico News is a publication in print and digitally dedicated to Portuguese-speaking professionals, mainly to the medical community. In this sense, the editorial of the publication gives voice to the clinical experience of our health professionals through testimonials from the main opinion leaders in their respective specialties, becoming a platform for sharing the most recent scientific research. With the presence of more than 30 specialties, in its online version, the faces of national Medicine share experiences in the form of interviews and opinion articles on news and initiations in the Health sector.

Médico
News

Value for the publics

The expansion of Médico News in the digital field places the reader at the epicenter of scientific information, with exclusive content covering congresses and scientific events, monitoring of Medical Societies, perspectives of hundreds of specialists, and highlighting the various medical services in the country.

Value for the brand

The title that reaches more than 20,000 health professionals every two months, Médico News, has grown into a digital format with daily updates, thus reinforcing its objective of promoting and communicating Health, with a focus on innovation. From doctors to doctors, now just a click away.

#Digital

#NewsFarma

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A Lógica da Batata

With the aim of marking a new launch in the Centrum range, reinforcing the brand’s positioning as a leader in the supplementary nutrition sector, we made a podcast in order to present the benefits of nutritional supplementation, dealing with topics of general interest in the field of nutrition and well-being, by the voice of experts.

gsk

“he podcast aims to provide credible information, with practical tips to live better, to take care of ourselves today, to live a better tomorrow. To be able to age healthy, with quality.

Lillian Barros, Nutritionist

Value for the audience

A podcast that helped to uncomplicate important questions about food and health, on its various aspects.

Value for the brand

Through the presence of several personalities linked to the areas of health and nutrition, it was possible to reinforce the perception of GSK, and more specifically of the Centrum brand, as a reliable and specialized source of information, which promotes care and well-being.

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Health

At LPM, we improve our Health PR thinking on a daily basis. A technical knowledge that develops with the experience we acquire and which enables us to master themes, contexts, laws and constraints. Achieving good strategies, good execution and good results are the daily work of a senior team, with a deep knowledge in Health and in the different therapeutic areas. To Thought, we combine Influence and Innovation. Three key factors that show how, although communication in Health is complex, Public Relations is a living organism, with communicating vessels that result in unique projects for the brands and entities with whom we work.

Health

Brand Value

Public Relations in Healthcare is a living organism. That’s why our Healthcare team has the ability to think, to influence and to innovate. The fact that we develop robust projects, with brands and companies from various sectors of activity, allows us to have an attitude of permanent innovation in Health communication. Thought, Influence and Innovation are present in media advisory, in the construction of public policies, in Public Affairs, in the creation of differentiating content, in the effective use of social networks and digital platforms, in the activation in specialized wide-ranging media.

#Affairs

#NewsFarma

#Reputation

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Living After Breast Cancer

Pink October happens every year: a campaign carried out worldwide, with the intention of alerting society about the early diagnosis of breast cancer, the care to be taken and the inherent sensitivities of those who survive this disease.

This was a campaign by the Portuguese Society of Senology with the aim of influencing stakeholders, interest groups and strategic public for information, discussion and awareness of the needs, care and sensitivities of those who survive Breast Cancer.

Portuguese
Society
of Senology

“It’s been a long time since SPS had the ambition to create something for the quality of life of breast cancer survivors. At SPS, we are all directly involved in monitoring these patients and we know (…). This campaign is directed to these patients, their families and all those who have been, in one way or another, hit by this disease.”

José Carlos Marques (Presidente da SPS)
Gabriela Sousa (Vice-Presidente da SPS)

Value for the publics

Main Message: There is a life after this disease, in which it´s necessary to relearn how to live.

Take Out: We want people to feel supported and remembered. To know that there are relevant information and sharings. That there are common challenges for those who survive Breast Cancer and that they can and should do it together. Two faces known to the public, Joana Cruz and Carla Andrino, were the face of this initiative.