With the aim of marking a new launch in the Centrum range, reinforcing the brand’s positioning as a leader in the supplementary nutrition sector, we made a podcast in order to present the benefits of nutritional supplementation, dealing with topics of general interest in the field of nutrition and well-being, by the voice of experts.
A Lógica da Batata
40.440
podcast views/listenings
1.384.971
impressions
16.514
ads campaign clicks
265.190
ad campaign views
4.524
audience
“he podcast aims to provide credible information, with practical tips to live better, to take care of ourselves today, to live a better tomorrow. To be able to age healthy, with quality.
Lillian Barros, Nutritionist
Value for the audience
A podcast that helped to uncomplicate important questions about food and health, on its various aspects.
Value for the brand
Through the presence of several personalities linked to the areas of health and nutrition, it was possible to reinforce the perception of GSK, and more specifically of the Centrum brand, as a reliable and specialized source of information, which promotes care and well-being.