Continente Labs Store is the first cashierless store in Europe by a European retailer. A store with no cashiers, no queues, no money and no papers. The cell phone is the key to enter. The challenge was to define a strategy that would allow us to promote this first European brand to open a store without cashiers.
Continente Labs
167
news
13.000
impressions
65%
impact score
8.5M
positive net effect
16%
population
“This is a store where we constantly want to be introducing experiences, technologies, product ranges.”
Frederico Santos, Innovation and Digital Transformation Director
Value for the audience
An innovative store, where shopping is easier, with an app and no cashiers to pay.
Value for the brand
Publicize a unique initiative in the sector, in Europe, throughone-to-one, an opening event with media and sector stakeholders and contact with national and international media.