After 226 years unfinished, the Ajuda National Palace was ready to receive the Crown Jewels, a national treasure that finally has a dedicated space for its permanent exhibition to the public.
We planned a Media Relations strategy that covered the three main moments in the opening of this Museum: pre-opening, opening and post-opening. The results of our media strategy had the sparkle that the Royal Treasury deserves.
“We are in a historic moment. It is a great work done, which gives continuity and scale to a homeland that must be celebrated”.
The President of Portugal,
Marcelo Rebelo de Sousa
Main Message: Portuguese crown jewels have a home and they are in the new east wing of the Ajuda National Palace.
Take Out: The Royal Treasure Museum opened on June 1, 2022, at the Ajuda National Palace, in Lisbon, marking the conclusion of a 226-year-old work, which received a thousand Portuguese crown jewels. This is a cultural event publicized on a national and international scale.
Communicate, in a broad way, the message of balance between the contemporary brand and the respect and preservation of the recovered historical brand in the Ajuda National Palace.
