Brand Activations are strategic moments that enable the transformation of corporate or brand identity into tangible and memorable experiences.
LPM has a team specialising in Trade Marketing and Brand Activation, prepared to design and implement projects in both B2C and B2B contexts.
Trade & Shopper Marketing
With consolidated experience, we carry out brand activation at the point of sale (POS) in more than 150 stores per year, contributing to a consistent and impactful presence at points of sale.
Our intervention covers the entire process: from creative conception to graphic and industrial design development, including production monitoring and implementation. This work contributes to making each activation distinctive and aligned with the brand’s strategic objectives.
Internal Actions, Corporate and Consumer
Activations are not limited to commercial spaces. We also develop internal and corporate actions that reinforce organisational culture and mobilise teams, as well as consumer-oriented initiatives that create engaging and memorable experiences, such as street actions and activations at festivals and fairs.
Our experience in brand activations translates into numbers that demonstrate scale and effectiveness, with more than 60 brands worked with in different sectors and industries; more than 1,000 kits created for media and influencers; and a continuous presence in multiple channels and formats, so that each action creates value and reinforces the brand’s identity.
Stories
