LPM Academy is a training and capacity-building centre for communication, marketing and digital skills, designed to meet the specific needs of companies and institutions.
With tailor-made programmes, either in person or online, we offer Learning Shots and complete modules that combine theory and practice, so that each participant acquires knowledge that is applicable and relevant to their professional context.
Our experience in Digital Communication, Marketing, Media Training and Public Speaking allows us to design training courses that go beyond the transmission of concepts: we work on skills, methodologies and tools that strengthen individual and collective performance. Each session is conducted by professionals with extensive experience and multidisciplinary knowledge, with rigour, innovation and immediate applicability.
Strategic Training Thematic Areas
LPM Academy structures its offering around crucial pillars for success and contemporary compliance.
Digital Marketing and Performance
This area is dedicated to the implementation of results-oriented digital campaigns. We focus on the Fundamental Principles of Digital Marketing, Key Concepts of Performance Marketing (including the interpretation of KPIs such as CPC, CPA, ROI), and Customer-Centric Campaign Planning (Customer Journey and Personas), aiming to acquire knowledge for investment optimisation and results maximisation.
Digital Communication Management
We empower teams to effectively manage their online and institutional presence. The modules cover Strategic Digital Planning, Building a Solid and Consistent Institutional Presence (creating visual content and cohesion between platforms), and Managing Online Interactions and Reputation (including rules for managing complaints, haters, and fandoms). We conclude with Monitoring and Evaluation of impact and digital metrics.
Sustainability and Responsible Communication
We provide accurate communication solutions on the topic of sustainability. The sessions explore key concepts, the strategic role of communication in building a responsible institutional image, and global trends, including the strategic use of social media and the correct application of ESG communication principles.
Leadership and Personal Performance
We focus on improving the People Skills & Performance of spokespersons and C-Levels through media training and personal brand communication, with a focus on public speaking.
Innovation and Critical Literacy
We focus on the new frontiers of communication, with the aim of preserving the security of organisations and their alignment with future trends. To this end, we highlight two main areas:
- Communication and Artificial Intelligence (AI): We explore the benefits and challenges of using AI tools to increase efficiency, innovation, and competitiveness.
- Media and Digital Ecosystem: We promote Media Literacy, fostering a critical view of the impact of algorithms and misinformation (fake news) on society and on companies’ strategic results.
Stories
