People – LPM

At LPM’s Digital Hub, we work to strengthen our clients’ corporate presence on LinkedIn and to continually generate better results. We monitor trends and features, create content, work on themes and formats and use the pages as communication tools to convey important messages. We strategically define our clients’ online presence, managing the presence of spokespeople for companies and institutions, with the aim of increasing their influence among peers and in the sector in which they operate. Digital Hub helps institutions and leaders position themselves on LinkedIn and build a solid and credible online presence.

Value for the brand

Today’s corporate world is increasingly connected and digitalized. LinkedIn has established itself as a powerful platform that can boost business growth and visibility. With more than 1,000 M users, 4.8 M in Portugal, LinkedIn is used by around 67 M companies in more than 200 countries around the world. LinkedIn’s own data shows that a company’s active presence on this platform can increase positive perceptions of its business by more than 20%. When we talk about LinkedIn, we talk about Reputation.

#Digital

#People

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Ready Player BPI

BPI approached us to develop a course for its employees on the subject of the digital transition. The objective was clear: to create an online, on-demand course on the BPI platform, with the main aim of generating internal awareness of the bank’s digital transformation. We wanted to go further and so we built a unique and captivating experience, tailored to BPI’s objectives.

Valor para a audiência

In creating this course, we endeavoured to integrate the training topics into an experience that we wanted to be immersive and challenging, without using any kind of platform outside the bank. To do this, we challenged each employee to be a Ready Player One, with the aim of overcoming obstacles and completing their mission. A Mission: BPI Digital. With this experience, each trainee finds it easier to learn and grasp information, fostering greater involvement and immersion in the topic, as well as a non-passive role.

Valor para a marca

Inspired by the imagery of science fiction, in a future where the concept of the metaverse is experienced in the daily practice of life in society, we created a unique storytelling adapted to the client’s needs and built an appropriate virtual universe, always without losing sight of the best integration of the training topics. With this course, we are reinforcing the bank’s leadership position in the digital field and boosting the mission of starting BPI’s digitalisation process from the inside, from the employees, reinforcing its leadership and innovation profile.

#Digital

#People

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Team Meeting – LPM Our Stories

On 7 September 2023, LPM teams gathered in Oeiras for a special day of sharing stories, ideas and good times. We reinforced the story of our mission – excellence in Public Relations and Communication thinking and activation – and the innovative and multidisciplinary drive that unites our People.

LPM

#Activations

#People

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Konica Minolta SME+Digital

Cyberattacks are not exclusive to large companies. SMEs can find themselves in a situation of control if they do not adopt preventive and digital security measures. Konica Minolta organized the “SME+Digital” Event, a starting point for sharing the views of various specialists on the challenge of cybersecurity and the importance of the digital transition for Small and Medium Enterprises.

PME+Digital

Value for the audience

The “PME+Digital” event presented the audience with solutions and information necessary for the digital transformation of national SMEs. Some of the central themes were discussed, such as cybersecurity, the demystification of digital transformation processes and technological innovation as a benefit and opportunity for SMEs.

Value for the brand

We developed with Konica Minolta this Event. We created the concept, the image, the program. We designed innovative solutions and produced all the materials, from the opening video, advertising, secretariat, stands, website and content. The objective was to give guests the experience of a digital environment, of the future. We ensured the management of media and social networks, media consultancy and live digital transmission. We gathered the ideal conditions for sharing the vision of several specialists, including the well-known portuguese hacker, Pedro Ribeiro, champion of international competitions or the participation of speakers from Japan and Thailand. With this event, we showed the innovation and development that are part of Konica Minolta’s DNA.

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New Uniforms McDonald’s

McDonald’s teams are a reflection of the brand’s values that contribute to successful futures by investing in the development of skills and training of people. With the teams and more than 9,500 employees in mind, McDonald’s presented the new uniforms, with national design and production. We joined McDonald’s in this action and contributed to this event that gave new energy to the corporate culture and strengthened the connection between employees.

McDonald’s

Value for the audience

With the presentation of the new uniforms, McDonald’s reinforces the message that it is essential that employees, the main brand ambassadors, feel good about what they wear, as well as in their relationship with McDonald’s. 50% of McDonald’s employees started their profession in a restaurant. 90% of managers started out as a restaurant employee. Numbers like these emphasize the brand’s team spirit and the commitment to the personal and professional skills of each employee.

Value for the brand

The presentation of the uniforms, which took place at McDonald’s, Campo Grande, in Lisbon, was marked by the presence of 11 employees from different restaurants in the country, selected from an internal casting, who paraded in front of the guests. In this sense, we designed and activated the event space. We activated, through our Social People team, influencers and guests. We developed the media advisory strategy and managed the relationship with the media, with excellent results.

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