Reputação

Visit Bairro Alto

O Bairro Alto é um dos bairros mais emblemáticos de Lisboa. Nascido no século XVI, foi o primeiro grande núcleo urbano a ser planeado e construído fora da Muralha Fernandina de Lisboa.

Hoje, mais do que ruas históricas e vida noturna intensa, o Bairro Alto assume-se como um território vibrante que une comércio, cultura e comunidade num só espaço. É um dos epicentros da vida noturna lisboeta, um espaço de mistura: de idades, culturas, línguas e estilos. Um lugar onde Lisboa mostra o seu lado mais livre, criativo e humano.

A ACEBA, Associação Comercial e Empresarial do Bairro Alto, trabalha para valorizar este bairro, representar os comerciantes e criar oportunidades para o tornar num local mais dinâmico e inovador.

ACEBA, Associação Comercial e Empresarial do Bairro Alto

Valor para a audiência

Para visitantes, turistas e quem vive a cidade, a ação da ACEBA traduz-se numa experiência mais rica e autêntica. Para além da oferta comercial diversificada, o público encontra lojas com produtos únicos, gastronomia que surpreende, eventos culturais e iniciativas que tornam o bairro mais acolhedor e memorável. O Bairro Alto passa a ser um destino mais inclusivo e vibrante, onde cada visita deixa uma experiência singular.

Valor para a marca

Com uma nova identidade gráfica e uma presença no digital como “Visit Bairro Alto”, a ACEBA fortalece a sua comunicação, amplia o alcance junto de visitantes e residentes, e reforça a posição do bairro como um destino cultural e comercial de referência.

Ao unir os comerciantes em torno de objetivos comuns e promover iniciativas estratégicas, a ACEBA valoriza a experiência de todos que visitam o Bairro Alto, mantendo a sua autenticidade e identidade histórica.

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Oliveira da Serra

For Oliveira da Serra, flavour has a purpose.
Inspired by the belief that “it’s not enough to be good, we must also do good”, the Portuguese brand challenges the obvious, innovating, caring for the Earth, and surprising in every detail.
The manifesto “O Bom pela Terra” reflects this vision and comes to life in many forms throughout the brand’s communication.

Oliveira da Serra

Value for the audience

Oliveira da Serra invites everyone to look at olive oil with new eyes — and with greater awareness.
By proposing unexpected ways of using and thinking about olive oil, the brand brings itself closer to people, creates products that have an impact on their daily routines, and makes olive oil part of new experiences and more responsible choices.
The brand offers audiences different ways to connect with olive oil and to incorporate it into unexpected moments, showing that innovation can also be born from simple gestures.
From the first 100% RPET bottle — recycled, recyclable, and without a front label — to the limited edition of chocolate truffles with olive oil, Oliveira da Serra’s innovations reflect that it is possible to unite flavour, creativity, and sustainability.
These are initiatives that inspire those who believe that every choice at the table matters, involving the audience in the very essence of Oliveira da Serra: doing things differently is the first step towards making a difference.

Value for the brand

Oliveira da Serra is synonymous with purposeful innovation.
A brand that constantly challenges itself to do better — and to do good.
With its eyes set on the future, it combines innovation and responsibility in every project, showing that sustainability and excellence drive progress.
Through a communication strategy focused on reputation, the brand reinforces its position as a reference in the agri-food sector in Portugal.
From influencer activations to charm initiatives, every action expresses a clear vision: to innovate with purpose, inspire the industry, and lead by example.

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Modern Talks – Claranet Portugal

In a world where technology is redefining the present and accelerating the future, Claranet Portugal believes that true transformation begins with the right conversations.

Modern Talks reflects this commitment: fostering open, inspiring dialogue around the challenges and opportunities of the digital age, giving voice to those who lead, innovate and reshape both business and society.

CLARANET PORTUGAL

Value for the audience

In Modern Talks, conversations go far beyond interviews: they are exchanges of ideas that inspire action. Each episode sparks new reflections on the present and future of business, on leadership, innovation, and the role of technology in transforming the corporate landscape and society as a whole.
By bringing together leaders from different sectors, Claranet Portugal creates a space where modernity gains voice, vision and purpose. These are conversations that bring people closer together, sharing best practices and real experiences from those who make things happen.
First-person stories, new perspectives and innovative solutions invite the audience to reflect, innovate and transform their own organisations. Because modernity does not wait to happen — it is made happen.

Value for the brand

To lead is to be part of the right conversation. It is to drive the dialogue that shapes the future.
More than a videocast, Modern Talks is a Thought Leadership platform created by Claranet Portugal, the leading national provider of information technologies.
Every conversation reinforces Claranet Portugal’s role as a catalyst for digital transformation in Portugal: a brand that connects people and technology, that gives space to innovation, and that helps organisations modernise — regardless of their size, sector, or starting point in the technological journey.
With Modern Talks, Claranet creates a space for thinking that reinforces and amplifies its mission — to make modernity happen, every day, in every conversation and in every action — consolidating its voice as the main technological partner for the Portuguese business ecosystem.

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Praia do Norte with new Branding

Praia do Norte enters a new era. More than just an iconic setting for giant waves, the brand positions itself as a global destination that unites surfing, tourism and sustainability within a single place.
The communication strategy and branding were developed by LPM and focus on internationalization, while maintaining close ties with the local community. With the new visual identity, Praia do Norte reinforces its role as Nazaré’s ambassador to the world, preserving local authenticity while projecting its image toward a more ambitious and sustainable future.

PRAIA DO NORTE

Value for the audience

Value for the brand

For Praia do Norte, this new phase consolidates its position as a strategic asset with international reach. By combining surfing, tourism and sustainability, the brand strengthens its prestige, attracts investment, diversifies revenue streams and enhances its cultural relevance.
This approach reinforces ties with the local community, promotes sustainable economic development and positions Praia do Norte as a global symbol of innovation and authenticity.

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Durex in EuroPride 2025

2025 turned Lisbon into the European capital of freedom. For one week, the streets were filled with every color, sound and rhythm of EuroPride. And Durex was there. Not as a mere spectator, but as an advocate for pleasure, respect and inclusion.

LPM embraced the movement and designed an activation impossible to ignore: a bus transformed into a freedom icon, a DJ on board, beats echoing through the city and an energy that lit up everyone who crossed its path. It was more than a party: it was a living statement that pleasure belongs to everyone, without barriers or prejudice.

Durex

Value for the audience

On the streets, hugs, smiles and meaningful messages multiplied. Online, the movement grew even stronger: nine influencers brought the activation to life, with over 50 original contents made, reaching more than 750,000 people and generating an Earned Media Value of nearly 100 000 euros.

The experience was amplified by both national and international media: CNN Portugal, RTP, SIC Notícias, EFE, AFP and Associated Press put Lisbon and Durex under the global spotlight.

For those who lived EuroPride, one thing was clear: this was a brand that wasn’t just present, but stood side by side with the community. A brand that declared, without hesitation: the freedom to be and to love is a right worth celebrating.

Value for the brand

Much more than a street activation, Durex’s participation in EuroPride Lisbon 2025 was a powerful narrative, created and amplified by LPM, that turned a campaign into a manifesto and an event into a platform with purpose.

Through a bold, sexy and culturally relevant strategy, Durex strengthened its identity as an inclusive brand, close to people and credible in its support for sexual health. At the same time, LPM consolidated its role as a strategic partner, capable of creating stories that inspire, generate real impact and earn the global stage.

It was pride. It was celebration. It was history.

And we are very proud of it.

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XPENG

A XPENG é uma empresa chinesa líder em mobilidade de inteligência artificial que concebe, desenvolve, fabrica e comercializa veículos elétricos inteligentes. A marca chegou a Portugal em 2024, com uma gama 100% elétrica: o XPENG G6 – um SUV Coupé, o XPENG G9 – um SUV familiar e o XPENG P7, um sedan desportivo (incluindo a versão Wing Edition).

XPENG

Valor para a audiência

Fundada em 2014, a marca aposta na utilização de tecnologias inteligentes como ponto de viragem para a mobilidade do futuro e centrada nas pessoas, melhorando a experiência para todos os consumidores. A fim de otimizar a experiência de mobilidade dos seus clientes, a XPENG desenvolve internamente a sua tecnologia, nomeadamente a de assistência ao condutor e o sistema operativo inteligente.

Valor para a marca

O desafio foi dar conta da entrada da marca em Portugal e posicionar a XPENG como marca 100% elétrica, sustentável, que coloca os mais recentes avanços tecnológicos e a inteligência artificial ao serviços dos condutores de uma forma eficiente e com alta qualidade. A estratégia de comunicação apostou na assessoria mediática e conseguimos interessar os principais meios de comunicação social nacionais nesta estreia, que chegou mesmo aos principais jornais televisivos do país.

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Browers Beato

A cervejeira Browers Beato é um dos mais recentes pontos de encontro na cidade de Lisboa, localizando-se no ecossistema empreendedor do Beato Innovation District, onde se cruzam uma microprodução de cerveja artesanal, um restaurante e um palco para concertos e workshops culturais e cervejeiros.
É gerida pela The Browers Company, um spin off do Super Bock Group que investiu mais de 3,5 milhões de euros neste projeto, que resulta de uma parceria do Grupo com a Câmara Municipal de Lisboa e a Unicorn Factory Lisboa, e permitiu modernizar a antiga Central Elétrica da Manutenção Militar de Lisboa.
A LPM trabalhou lado a lado com o Super Bock Group para dar a conhecer este primeiro espaço sob a chancela Browers.

Evento

Valor para Públicos

Impactamos positivamente os vários públicos ao apresentar um novo conceito de espaço em Lisboa, para usufruto de quem aqui habita ou visita a cidade, e ao reforçar a mensagem de expertise do Super Bock Group no mundo cervejeiro associando-a à inovação e a uma experiência diferenciadora.
Potenciamos o interesse e a procura pela Browers Beato pela via de uma estratégia de comunicação integrada, que envolveu todos os momentos desde a inauguração oficial até à abertura oficial ao público.

Valor para a marca

A LPM teve como desafio ajudar a construir notoriedade e visibilidade a este novo espaço, reforçando, ao mesmo tempo, o compromisso do Super Bock Group com a preservação do património, a inovação e o empreendedorismo.
Apostamos em Assessoria Mediática, fazendo uso de meios com diferentes perfis, tendo em conta as várias vertentes associadas a este projeto; gerimos conteúdos para Redes Sociais; e trouxemos influencers, selecionados criteriosamente, para serem embaixadores da Browers Beato. O impacto foi muito visível, conseguindo alcançar um número significativo de pessoas.

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100 years since the Medicinal Alkaline Water Company was founded

November 14 marked the 100th anniversary of the founding of the Castelo de Vide Alkaline Medicinal Waters Company, which was acquired by the Super Bock Group in 1971, giving rise to the current Vitalis Catchment and Filling Centre in Castelo de Vide.

The ceremony was organised and produced by LPM, together with the Super Bock Group, and included, among others, the Prime Minister, Luis Montenegro, the Minister for the Environment and Energy, Maria da Graça Carvalho, the Mayor of Castelo de Vide, António Pita and the Chairman of the Board of Directors of the Super Bock Group, Manuel Violas.

Evento

Value for the publics

At the ceremony marking the 100th anniversary of the foundation of the Castelo de Vide Medicinal Alkaline Water Company, the Super Bock Group announced an investment of 10 million euros by 2030 to increase the operational efficiency and environmental sustainability of the Vitalis Catchment and Filling Centres, 100% natural mineral water that comes from the Serra de São Mamede Natural Park. An investment that contributes greatly to the economic and social development of Alto Alentejo. Together with the Super Bock Group, LPM was responsible for organising the ceremony, namely defining the programme, protocol, guest management and production. It was also responsible for the pre-, during and post-ceremony communication strategy, including media relations, social media management and capturing the best images and videos of the event.

Value for the brand

The results obtained matched the event, with the publication of 50 news in the press, radio and online, which generated very significant results, as well as on social networks. With this ceremony, the Super Bock Group brought together around 150 guests, including various government figures, representatives of local authorities and other institutional guests who came to celebrate 100 years of what is now the Vitalis Catchment and Filling Centre, a true example of innovation with a focus on sustainability. In this way, the Super Bock Group reinforced its contribution to the economic and social development of the region, as one of the largest investors and one of the main private employers in Alto Alentejo, showing how 100 years later it still has reason to celebrate.

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100 anos Fundação da Empresa das Águas Alcalinas Medicinais

No dia 14 de novembro, assinalaram-se os 100 anos da Fundação da Empresa das Águas Alcalinas Medicinais de Castelo de Vide, adquirida pelo Super Bock Group em 1971, dando origem ao atual Centro de Captação e Enchimento de Vitalis, em Castelo de Vide.

Uma cerimónia organizada e produzida pela LPM, em conjunto com o Super Bock Group, e que contou, entre outros, com o Primeiro-Ministro, Luis Montenegro, a Ministra do Ambiente e da Energia, Maria da Graça Carvalho, o Presidente da Câmara Municipal de Castelo de Vide, António Pita e o Presidente do Conselho de Administração do Super Bock Group, Manuel Violas.

Evento

Valor para Públicos

Na cerimónia que assinalou 100 anos da Fundação da Empresa das Águas Alcalinas Medicinais de Castelo de Vide, o Super Bock Group anunciou um investimento de 10 milhões de euros até 2030 para aumentar a eficiência operacional e a sustentabilidade ambiental dos Centros de Captação e Enchimento de Vitalis, água mineral 100% natural, que nasce no Parque Natural da Serra de São Mamede. Um investimento que em muito contribui para o desenvolvimento económico e social do Alto Alentejo. Em conjunto com o Super Bock Group, a LPM foi responsável pela organização desta cerimónia, nomeadamente a definição do programa, o protocolo, a gestão dos convidados e a produção. Teve ainda a cargo a estratégia de comunicação, pré, durante e pós-cerimónia, nomeadamente a assessoria mediática, a gestão das redes sociais e a captação de imagens e vídeo best of do evento.

Valor para a marca

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Estoril Classics

Nos dias 4, 5 e 6 de outubro, o Estoril Classics regressou ao Autódromo do Estoril para a sua 8.ª edição. O evento contou com 13 corridas de 10 competições diferentes e com mais de 340 carros clássicos, das disciplinas de Fórmula 1, Sports Cars, GTs e Turismos, um número recorde no evento. Desde o Paddock, às Bancadas, passando pela tenda VIP a LPM acompanhou este momento marcante para o circuito e para a região de Cascais.

Estoril Classics

Valor para a audiência

Através de uma estratégia de comunicação assente na exclusividade de acesso ao Paddock e às equipas que trabalham os automóveis clássicos presentes ao longo dos três dias de corridas na pista, o evento que culminou no domingo com os grandes prémios de cada categoria, alcançou quase 5 milhões de pessoas, fruto de 143 notícias, reforçando a ligação da marca com o seu público.

Valor para a marca

Oferecer uma experiência inesquecível para todos e reforçar o posicionamento Cascais como destino turístico e para viver. Com esta edição a trazer o maior número de automóveis clássicos de três décadas diferentes, incluindo os clássicos de F1 dos anos 1970, 1980 e 1990 e o icónico Tyrell P34 de seis rodas, o Estoril Classics continua a integrar o exclusivo lote de pistas do tour mundial de competições de automóveis clássicos que, tal como o Le Mans Spa-Paul Ricard, ombreia os melhores circuitos do mundo, reforçando a notoriedade do Autódromo do Estoril.

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Geoscope

O Geoscope – Observatório Astronómico de Fajão enquadra-se numa estratégia de defesa e promoção do céu escuro, com a criação de um destino turístico de astroturismo e estímulo às ciências na região das Aldeias do Xisto. Nesta story, contamos como a inauguração deste espetacular equipamento foi comunicado com impacto.

Aldeias do Xisto

Valor para a audiência

Foi possível impactar positivamente os públicos com uma mensagem de diferenciação e espetacularidade do Geoscope, um marco de astroturismo em Portugal e certamente um novo destino para visitar e conhecer nas Aldeias do Xisto. A procura do público tem superado as expetativas mostrando como ainda gostamos de sonhar no escuro, olhando o céu.

Valor para a marca

À LPM foi passado um briefing ambicioso: posicionar o projeto como um portal do conhecimento que permite uma observação e conhecimento do universo desde o olho humano à exploração espacial mais longínqua, elevando ao mesmo tempo o estatuto deste território a Starlight Tourism Destination, dando-lhe palco e destaque nos media.

Desafiante certamente, mas entusiasmante na mesma medida. Começámos, pois, por criar uma narrativa envolvente que apelasse à curiosidade, ao lado mágico das estrelas, convidando os jornalistas a testemunhar a beleza do céu escuro. Sabíamos que a distância dos grandes centros urbanos podia ser um entrave, mas fizemos das condições naturais únicas de Pampilhosa da Serra uma oportunidade.

Mediatizámos com sucesso e impacto o momento da inauguração do Geoscope e temos vindo a comunicar sistematicamente as atividades do Observatório de uma forma segmentada tendo em conta o perfil dos meios, alcançando, assim, um maior número de pessoas.

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Eucerin

With the aim of presenting new products and strengthening the brand’s portfolio among healthcare professionals – doctors and pharmacists – we developed the Derma Talks and Skin Summit with Eucerin.
We developed the concept, storytelling and visual identity of the events, creating strategies for interaction and involvement with specialists, with meaningful experiences where professionals could share, learn and evolve.

EUCERIN

Value for the audience

Through activations, networking and the more technical and scientific sessions, the Eucerin events allowed doctors and pharmacists to feel that this moment was a significant contribution to their knowledge base and professional development in dermo-cosmetics.

Brand Value

The first step in launching products is to present them to specialists, doctors and pharmacists, who can get to know them, evaluate them and then prescribe them. The events made it possible to reinforce Eucerin’s position as a top-of-mind skincare brand in Portugal among healthcare professionals.

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SMART #3

Twenty-five years after the launch of the first smart, the brand presented the new #3 in Portugal, a 100% electric car, created for roads and cities. LPM accompanied smart at this very important moment in Public Relations.

SMART #3

Value for the audience

Making the planet, people and cars smarter is a goal that seems increasingly easy to achieve. With the launch of the new #3, smart presented the market with a vehicle that, while maintaining the same youthful spirit, makes use of the latest digital technologies, thus taking a step into the future.

Brand Value

Through a communication strategy that values the attributes of #3 and the smart spirit, based on a differentiating presentation event with journalists and partners, it was possible to reach 1.7 M people and reinforce the brand’s connection to its publics.

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European Packaging Waste Meeting

Sociedade Ponto Verde (SPV) challenged us to create an event that would contribute to the creation and debate of public policies on urban waste management and packaging recycling. Thus was born the first edition of the European Packaging Waste Meeting. We defined the theme, the meeting model, the programme, the guests and the speakers and contributed to the creation of a unique event for the debate on portuguese public policies in the European context.

Sociedade Ponto Verde

Value for the audience

On 7 December 2023, the first European Packaging Waste Meeting took place at the Centro Cultural de Belém. It was a relevant event for discussing portuguese and european public policies, particularly with regard to waste management and packaging recycling. It also considered the role of sustainable and intelligent cities and what best practices we should adopt in the face of technological innovation and new business models.

Brand Value

By co-creating this event, SPV was able to bring together government figures, public entities and the top representatives of national and european institutions and companies, thus setting the agenda and thinking in a distinctive way. The European Packaging Waste Meeting generated significant media coverage, appearing on television, radio, in the press and online. This first edition contributed to reflection on such important and topical issues as the Environment, Sustainability and the Circular Economy.

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KAICIID na JMJ

How can we be part of the biggest international event to take place in Lisbon, gathering over 1 million young people in the centre of the city during a week, all whilst ensuring we are relevant, respectful and play a key part in providing insight for a one of a kind happening?

This was the challenge put forward to LPM by the International Centre for Dialogue – KAICIID for World Youth Day Lisbon. The objectives were clear: work, organise and most of all amplify KAICIID’s presence during World Youth Day.

KAICIID

Value for the audience

As an intergovernmental organization based in Lisbon, KAICIID organised a series of Dialogue Encounters at World Youth Day. These encounters were part of the Youth Festival strand and had the goal to promote dialogue among all between different cultures, nationalities, and generations.

Value for the brand

From conceptualization to execution, LPM’s expertise ensured that KAICIID’s message was consistently delivered with precision and creativity. This comprehensive collaboration not only reinforced the brand identity but also fostered a deep connection with its audience, establishing the organization as a leader in its field. LPM’s commitment to excellence in every detail underscored the immense value it brought to KAICIID, making our partnership an instrumental asset in achieving strategic communication goals. With LPM handling every aspect of event organization and crafting memorable media moments, thanks to a seamless and cohesive approach to its communication strategy.

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Foro La Toja

How can someone connected to tourism, leisure, rest, contribute to the Economy, to Society, to help overcome the Global Challenges of our time?

The question was from the Hotusa Group and the answer was the organization of a unique event, Foro La Toja – Vínculo Atlântico, with which we associated ourselves and which we helped to amplify with the reference media.

Foro La Toja

Value for the audience

The Forum La Toja – Vínculo Atlântico brought together a group of voices from the political-institutional and economic-financial spheres on a global scale to address relevant and current issues, on topics of unparalleled importance for the Atlantic axis. The transforming leadership of cities, the Iberian commitment to the European Energy Market and the new Ibero-American relationship were some of the themes of this initiative that helped to promote reflection and public conversation about the global challenges of our time.

Value for the brand

Through an advisory work, we ensured the amplification and repercussion of one of the most prestigious meetings of the year, in all the reference media. The La Toja Forum has shown, in this way, that the Atlantic bond is geographic and cultural, but also of common values, which are materialized in representative democracy, social free market economy and an international liberal order. An Atlantic vocation shared by countries like Portugal and Spain, with strong ties and a similar vision of the world.

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No Story

This is a no-story because, in fact, it speaks of the unspeakable. But it also talks about the ability to say, to solve and to manage communication problems, always meeting the expectations of the most demanding publics. Every day, we respond to the needs of clients from different sectors of activity, with whom we have been working together for ten, fifteen or more years. We continuously improve our work in public relations, in order to meet the expectations placed on us.

Value for the brand

In the area of public relations, we continuously improve our skills, at the service of our different publics. We strive for unquestionable confidentiality. We always look for new opportunities: a change in strategy, the creation of a purpose, cases of acquisitions, mergers, partnerships or an investment in new geographies. We transform a simple happening into something with value. Brand, reputation, relational value. Value for change. Problems are solved. Opportunities are created. At LPM, we value both.

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Konica Minolta SME+Digital

Cyberattacks are not exclusive to large companies. SMEs can find themselves in a situation of control if they do not adopt preventive and digital security measures. Konica Minolta organized the “SME+Digital” Event, a starting point for sharing the views of various specialists on the challenge of cybersecurity and the importance of the digital transition for Small and Medium Enterprises.

PME+Digital

Value for the audience

The “PME+Digital” event presented the audience with solutions and information necessary for the digital transformation of national SMEs. Some of the central themes were discussed, such as cybersecurity, the demystification of digital transformation processes and technological innovation as a benefit and opportunity for SMEs.

Value for the brand

We developed with Konica Minolta this Event. We created the concept, the image, the program. We designed innovative solutions and produced all the materials, from the opening video, advertising, secretariat, stands, website and content. The objective was to give guests the experience of a digital environment, of the future. We ensured the management of media and social networks, media consultancy and live digital transmission. We gathered the ideal conditions for sharing the vision of several specialists, including the well-known portuguese hacker, Pedro Ribeiro, champion of international competitions or the participation of speakers from Japan and Thailand. With this event, we showed the innovation and development that are part of Konica Minolta’s DNA.

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Recicla Mania

Sociedade Ponto Verde (SPV) challenged children and young people to participate in “Recicla Mania”, a board game in the giant version that was on about 22 beaches from the north to the south of the country. This pedagogical activity is very dedicated to good times among the participants. More than 90 schools and groups integrated in summer camps had fun with this recycling-themed game. A game that ended up going further, beyond the beaches, also features other places in the country and even closer to the community.

Sociedade Ponto Verde

Value for the audience

Value for the brand

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Expansion of Lisbon Metro

Since 2020, LPM has been helping Metropolitano de Lisboa to communicate its Expansion and Modernization Plan. This is a fundamental step for the development of the entire Lisbon metropolitan area and for the quality of life of its three million inhabitants.

Lisbon
Metro

Value for the audience

The communication strategy has brought the Lisbon Metro Expansion and Modernization Plan closer to people, in view of the impact and importance that it can bring to their daily lives.

Value for the brand

LPM has been fully involved in the communication of the Lisbon Metro Expansion and Modernization Plan. We highlight the analysis and recommendation of the communication strategy, the media coverage of key moments; the integral production of content and events, the creation of media opportunities for the spokespersons of the Metropolitano and the follow-up of information sessions with the populations.

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Royal Treasure

After 226 years unfinished, the Ajuda National Palace was ready to receive the Crown Jewels, a national treasure that finally has a dedicated space for its permanent exhibition to the public.

We planned a Media Relations strategy that covered the three main moments in the opening of this Museum: pre-opening, opening and post-opening. The results of our media strategy had the sparkle that the Royal Treasury deserves.

The Ajuda Palace National

“We are in a historic moment. It is a great work done, which gives continuity and scale to a homeland that must be celebrated”.

The President of Portugal,
Marcelo Rebelo de Sousa

Value for the audience

Main Message: Portuguese crown jewels have a home and they are in the new east wing of the Ajuda National Palace.

Take Out: The Royal Treasure Museum opened on June 1, 2022, at the Ajuda National Palace, in Lisbon, marking the conclusion of a 226-year-old work, which received a thousand Portuguese crown jewels. This is a cultural event publicized on a national and international scale.

Value for the brand

Communicate, in a broad way, the message of balance between the contemporary brand and the respect and preservation of the recovered historical brand in the Ajuda National Palace.

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A Lógica da Batata

With the aim of marking a new launch in the Centrum range, reinforcing the brand’s positioning as a leader in the supplementary nutrition sector, we made a podcast in order to present the benefits of nutritional supplementation, dealing with topics of general interest in the field of nutrition and well-being, by the voice of experts.

gsk

“he podcast aims to provide credible information, with practical tips to live better, to take care of ourselves today, to live a better tomorrow. To be able to age healthy, with quality.

Lillian Barros, Nutritionist

Value for the audience

A podcast that helped to uncomplicate important questions about food and health, on its various aspects.

Value for the brand

Through the presence of several personalities linked to the areas of health and nutrition, it was possible to reinforce the perception of GSK, and more specifically of the Centrum brand, as a reliable and specialized source of information, which promotes care and well-being.

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Continente Labs

Continente Labs Store is the first cashierless store in Europe by a European retailer. A store with no cashiers, no queues, no money and no papers. The cell phone is the key to enter. The challenge was to define a strategy that would allow us to promote this first European brand to open a store without cashiers.

Continente

“This is a store where we constantly want to be introducing experiences, technologies, product ranges.”

Frederico Santos, Innovation and Digital Transformation Director

Value for the audience

An innovative store, where shopping is easier, with an app and no cashiers to pay.

Value for the brand

Publicize a unique initiative in the sector, in Europe, throughone-to-one, an opening event with media and sector stakeholders and contact with national and international media.

#Activations

#Reputation

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2050

2050 is a multiplatform project focused on five communication axes: sustainability, efficiency, innovation, mobility and people. 2050 it aims to deepen the reflection on the ongoing change in society and the economy, crossing perspectives on the challenges that are posed in the present and that will shape the near future.

Briefing

Value for the audience

2050 aims to be a meeting point for the protagonists of this change – from the business world to academia, from economics to sociology and human resources management, including public decision-makers.

Value for the brand

2050 gives voice to the vision of those who think about sustainable development and shares success stories of those who lead this path. For this, it counts on the following entities as major sponsors: Fidelidade; ETE Group; Saint-Gobain; Vodafone. It also has as sponsors: dreammedia; FNAC; Frutorra; LG; Secil; Super Bock Group.

#Briefing

#Digital

#Reputation

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EDP Atlantic Mission – Francisco Lufinha

Atrás do Francisco Lufinha e do seu enorme feito de atravessar o Atlântico em kite boat está uma marca. Uma equipa. A LPM trabalhou com a EDP Atlantic Mission na construção das mensagens e ângulos de interesse desta viagem que o país inteiro acompanhou e celebrou.

EDP Atlantic Mission

Valor para a audiência

Durante 47 dias, o público pôde acompanhar, em jornais, revistas, TV, rádio e digital esta viagem que focou a importância das energias renováveis e da preservação dos oceanos. Durante 47 dias, Francisco Lufinha nunca esteve sozinho.

Valor para a marca

A LPM fez um acompanhamento de toda esta viagem da EDP Atlantic Mission. Mesmo antes de levantar âncora, fizemos a apresentação do desafio aos Media e estivemos em prime time.
Acompanhamos preparativos, testes e treinos, estivemos em live broadcasts. Sempre em prime time. A 3 de novembro, começou oficialmente a EDP Atlantic Mission. E os Media estiveram a bordo e acompanharam a travessia do Atlântico.

#Reputation

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New Uniforms McDonald’s

McDonald’s teams are a reflection of the brand’s values that contribute to successful futures by investing in the development of skills and training of people. With the teams and more than 9,500 employees in mind, McDonald’s presented the new uniforms, with national design and production. We joined McDonald’s in this action and contributed to this event that gave new energy to the corporate culture and strengthened the connection between employees.

McDonald’s

Value for the audience

With the presentation of the new uniforms, McDonald’s reinforces the message that it is essential that employees, the main brand ambassadors, feel good about what they wear, as well as in their relationship with McDonald’s. 50% of McDonald’s employees started their profession in a restaurant. 90% of managers started out as a restaurant employee. Numbers like these emphasize the brand’s team spirit and the commitment to the personal and professional skills of each employee.

Value for the brand

The presentation of the uniforms, which took place at McDonald’s, Campo Grande, in Lisbon, was marked by the presence of 11 employees from different restaurants in the country, selected from an internal casting, who paraded in front of the guests. In this sense, we designed and activated the event space. We activated, through our Social People team, influencers and guests. We developed the media advisory strategy and managed the relationship with the media, with excellent results.

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iBET

The Institute of Experimental Biology and Technology (iBET) gave us the challenge of making an event that would make the headlines on the occasion of the inauguration of the new scientific hub in Oeiras. The event, attended by hundreds of guests, was the highlight of the various media and showed the excellence of this new research center.

iBET

Value for the audience

One of Europe’s largest science centers was inaugurated at an event where several personalities spoke about this space with more than 30 laboratories, where 150 more jobs are to be created. iBET Biofarma aims to be a center of excellence for research into the development of processes for the production of biopharmaceuticals and advanced therapies.

Value for the brand

We produced an event that highlighted and made known the excellence of iBET Biofarma. We ensured that the most relevant media (press, television, radio) were present and we worked to amplify the event on social networks and live sharing, obtaining very relevant audience results. We helped to show how iBET plays a fundamental role in research excellence in biotechnology.

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Health

At LPM, we improve our Health PR thinking on a daily basis. A technical knowledge that develops with the experience we acquire and which enables us to master themes, contexts, laws and constraints. Achieving good strategies, good execution and good results are the daily work of a senior team, with a deep knowledge in Health and in the different therapeutic areas. To Thought, we combine Influence and Innovation. Three key factors that show how, although communication in Health is complex, Public Relations is a living organism, with communicating vessels that result in unique projects for the brands and entities with whom we work.

Health

Brand Value

Public Relations in Healthcare is a living organism. That’s why our Healthcare team has the ability to think, to influence and to innovate. The fact that we develop robust projects, with brands and companies from various sectors of activity, allows us to have an attitude of permanent innovation in Health communication. Thought, Influence and Innovation are present in media advisory, in the construction of public policies, in Public Affairs, in the creation of differentiating content, in the effective use of social networks and digital platforms, in the activation in specialized wide-ranging media.

#Affairs

#NewsFarma

#Reputation

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Living After Breast Cancer

Pink October happens every year: a campaign carried out worldwide, with the intention of alerting society about the early diagnosis of breast cancer, the care to be taken and the inherent sensitivities of those who survive this disease.

This was a campaign by the Portuguese Society of Senology with the aim of influencing stakeholders, interest groups and strategic public for information, discussion and awareness of the needs, care and sensitivities of those who survive Breast Cancer.

Portuguese
Society
of Senology

“It’s been a long time since SPS had the ambition to create something for the quality of life of breast cancer survivors. At SPS, we are all directly involved in monitoring these patients and we know (…). This campaign is directed to these patients, their families and all those who have been, in one way or another, hit by this disease.”

José Carlos Marques (Presidente da SPS)
Gabriela Sousa (Vice-Presidente da SPS)

Value for the publics

Main Message: There is a life after this disease, in which it´s necessary to relearn how to live.

Take Out: We want people to feel supported and remembered. To know that there are relevant information and sharings. That there are common challenges for those who survive Breast Cancer and that they can and should do it together. Two faces known to the public, Joana Cruz and Carla Andrino, were the face of this initiative.

Value for the brand

Createawareness about the event and platform, through media relations, ad campaign, posts and media partnership with NewsFarma.

Partnerships with Public Figures
Video to post on social media
Campaign Information Aggregator Site
Social Media posts
Webinar
Campaign Challenge
Media Partnership with NewsFarma
Ad Campaign
Guide “What After Breast Cancer?”

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Valor para Públicos

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Brand Value

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Brand Value

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Brand Value

Value for the audience

Value for the brand

Value for the audience

Value for the brand

Value for the brand

7

2x

34.827

Value for the audience

Value for the brand

2.930.200

445.589€

118.669

1.225

Value for the audience

Value for the brand

Value for the audience

Value for the brand

32

16

8

250

44

21

33

152

Value for the audience

Value for the brand

40.440

1.384.971

16.514

265.190

4.524

Value for the audience

Value for the brand

167

13.000

65%

8.5M

16%

Value for the audience

Value for the brand

Value for the audience

Value for the brand

269

+ 19 milhões

106

131

3.762.834€

Valor para a audiência

Valor para a marca

+ 800 mil